Backlink Building & Management

Make Sure You Know Who Has Linked To Your Website - backlink management tools can help avert serious Google penalty issues.

There's a lot of confusion about linking from one website to another, known as backlinking - Is it good, is it bad or doesn't it matter anymore?

If it's done properly, it's good. 

If it's done badly, artificially, simply to cheat Google and other search engines into thinking that a webpage is more important or more popular than it actually is, then it's bad. Yes, there used to be a time when you could simply buy links to your website and watch it climb the rankings - you can't anymore, so don't do it.

If you, or a client perhaps, has been a victim of backlinks which have been penalised by Google then it may be necessary to try and remove those links and to disavow them using Google's Disavow tool from within the Google Search Console. If you're not sure how to do this there are many tools available that will help you to identify the offending links and build the disavow file.

There are, in fact, many products and services available to help you to manage your website's backlinks and keep in Google's good books - here's our directory of Backlink Building & Backlink Management Products.

Update: November 2016

Google have announced that there will not be staged updates anymore for Penguin - instead it is to be a real-time process. Whereas before, if your site was penalised by Google for suspect backlinks, you may have had to wait for months for your ranking to be restored even after taking corrective action. Now the offending link will be effectively ignored and no site-wide penalties will be applied.

Site owners should still be cautious however, Google could still apply manual penalties, "manual actions" as they are called, if they considered it necessary so check your Google Search Console regularly.

Searchmetrics – SEO Tools, Reporting and Analytics

Searchmetrics is a market leader in the provision of top-end SEO tools and resources for digital marketing research and reporting. Searchmetrics data is often used as a reference point or a benchmark for digital marketing research and reports and there is a high level...

Google’s Penguin Gets Real – Realtime That Is

Google have announced that their Penguin algorithm, which penalises websites that make use of low-quality, "spammy" links has now been incorporated into their realtime web crawling and ranking algorithm. This means that offending websites will not be caught...

XOVI – SEO Tools For The Discerning Marketer

XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I've yet seen that does not have a lairy price tag attached. XOVI provide...

Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment - no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help you with your digital marketing strategy and...

SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point. All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website...

SEnukeTNG – Search Engine Optimisation Supertool

SEnukeTNG is the latest update to a long-standing Digital Marketing Toolkit that is kept in the secret top drawer of many an online marketer. Why keep it a secret? Well, some of the things that SEnukeTNG is very good at are frowned upon by Google and those who live...

Kerboo – Top End Link Management

Previously known as LinkRisk, which was a name that told you quite a lot about what the product did, Kerboo now gives you no clues whatsoever in the name so you will have to dig a little deeper if you want to find out. Let me save you some time, Kerboo is a suite of...

MOZ Pro – SEO & Rank Tracking Tools

Great rank tracking tools are just one of the features offered by MOZ Pro which is one of the most popular and powerful SEO suites out there. When searching for rank tracking tools you are certain to come across a number of "usual suspects", one of which will almost...

Ahrefs – SEO Backlink Checking Tool

  Ahrefs - Is This The Industry Standard For Backlink Management? Many people think it is. In fact, SEO people normally fall into one of two camps when it comes to backlink management services - Majestic or Ahrefs. I've used them both and they each have things...

Bing Ads e-book

Get Your FREE Copy Now!

Just fill in your email address

You have Successfully Subscribed!

FREE SEO eBook

Packed full of useful information on search engine optimisation, just fill in your details to download this now!

Thank you - you will receive an email with a download link shortly

Bing Ads e-book

Get Your FREE Bing Ads Training Guide

Check your email inbox for the download link

Get Your FREE Internet Marketing for Business People Guide

Thank You! Now check your email inbox for the download link

Get Your FREE Email Marketing Guide

Thank You ! Now check your email inbox for the download link

Get Your FREE LinkedIn Marketing Guide

Thank You ! Now check your email inbox for the download link

Lead Generation Secrets

Get Your FREE Lead Generation Report

Thank You ! Now check your email inbox for the download link