Now in its 5th edition, Meerman Scott’s book has been brought right up-to-date and once again makes it the best single marketing reference book I know.
It’s easy to fall into the trap of thinking that Digital Marketing is a force on its own and need not take into account or relate to the overall marketing efforts of an organisation.
That is a big mistake and this book puts everything into context.
If you’re serious about marketing, not just Digital Marketing, you should read this and keep it next to your screen as a constant source of reference material.
