Oribi – Taking Analytics to a New Level
Oribi is an advanced analytics toolset that gives a more detailed view of your website’s performance than can be achieved with free tools like Google Analytics but it does so in a way that does not require delvelopers and is suprisingly easy to use. The results can be presented in a concise, easy to read way, which makes the data attractive and accessible to those who would not be willing or able to navigate Google Analytics in order to find what they needed to know.
There are now so many ways in which you can spend your marketing budget and resources, often without a clear idea as to how well they are performing and Oribi has been developed to help deal with that problem. Yes, Google Analytics is free of charge and it goes some way towards achieving the goal of effectively marketing your site but, as much as I love it, sometimes it doesn’t go far enough. Sometimes you need more than Google Analytics can offer.
Enter Oribi to help you to identify the marketing channels that acquire the most engaged prospects and which will ultimately result in more conversions.
Oribi Makes Marketing Data Accessible
Finding actionable insights in Google Analytics isn’t an easy task. It was built for analytics experts with plenty of time and technical resources and it can, if used by such people, produce results that are useful and valuable. Unfortunately, most business people do not have those skills or resources and would have to hire them in. With Oribi that would not be necessary.
Oribi is a tool that helps you take the right data from your site and turn it into smart business decisions.
Features
With Oribi you will be able to:
- Evaluate how each marketing channel contributes to your goals
- Stay on top of new referrers and spot opportunities
- Track and compare multiple campaigns by their UTM tags
So why should you spend your budget on software like Oribi when Google Analytics is, for the most part, free of charge? Good question. The answer depends on your circumstances and it is certainly not the case that Oribi is suitable or necessary for every business but, if you need what it has to offer, cost becomes less important.
Oribi Pricing Plans
Changing from Google Analytics, which is free, to Oribi, which is not, is lekly to be a significant investment for many people. There is a free trial available, here’s the link: https://oribi.io/signup
Paid plans vary accoring to the size and scale of the user – there is a special plan for marketing agencies – and start from $350/month for up to 10K site visitors. You can save by paying annually.
Please check out our other Analytics suggestions here: http://www.thedigitalmarketingdirectory.com/listing-web-analytics-tools/
Much more than just a dashboard or reporting system, Jepto uses Machine Learning to bring you Predictive Forecasts, Anomaly Detection and Automation Jobs.
Jepto is designed as an aid to client management by marketing agencies. It isn’t really a reporting tool however, but an automated “watchful eye” to save you hours checking for trend, making forecasts and spotting anomolies – which can often develop ino expensive errors – thereby making the daily management of client’s accounts much less time-consuming.
Here’s a quick overview of what Jepto can do
Anomaly Detection
When managing campaigns on behalf of clients – spending other people’s money – it’s important not to let things slip under your radar.
If something looks odd in the campaign data, you need to know about it straight away, and with Jepto, you will!
Utilising Jepto’s Machine Learning algorithm, with configurable sensitivity settings, you will be notified about any unusual events so that you can take any necessary action sooner rather than later.
At all times you are in complete control of the settings in order to ensure that you are not over or under alerted for each metric you are monitoring.
Automation
Now you can easily automate data reporting processes and get your time back. With Jepto you can work smarter, not harder with the help of automation. Automation jobs free you from repetitive tasks and allow you to do things that just aren’t possible manually.
Now you don’t have to waste time checking data every day. Just set up automation jobs in Jepto and start seeing actionable Insights in your data.
Custom KPI Management
It’s completely under your control with Jepto – just set goals and predict your progress with the powerful forecasting features. Set KPI’s for yourself or clients and view them all in one place. Furthermore, custom alerts with Slack and email will ensure that you can keep your team up to date on progress and help them to become proactive.
Use the latest Machine Learning algorithms to forecast your KPIs by utilising your own historic data, so you can hit your target every time.
Campaign Budget Tracking
Now you can have a smart and predictive way to tracking your campaign budgets. yes, you can easily track client budgets with Campaign level granularity with the ability to cater for roll over. With monthly and custom date periods available now you can ditch the spreadsheet.
You can also schedule alerts through Slack and email to ensure that everything is performing as expected.
Agency Portfolio
Jepto offers you sn agency focused portfolio view. Having a successful Agency with lots of clients is a good problem to have, but keeping track of it all can be difficult. Jepto is built to scale and provides you with a top-level view of your portfolio’s health across all features.
Integrations
With Jepto you can work with the tools you already use. The creators have worked hard to ensure that connectivity is at the heart of Jepto and they have integrations with Slack, Zapier and Google Data Studio.
Using these tools and connections you can create customised workflows and conversations that extend beyond what is possible with any single tool alone.
Jepto Pricing
There is a free 14 day trial for any of the plans which start at $49/month for the entry level “business” offering. Here’s the link for the free trial: https://app.jepto.com/sign-up
