Google’s Penguin Gets Real – Realtime That Is

Google have announced that their Penguin algorithm, which penalises websites that make use of low-quality, “spammy” links has now been incorporated into their realtime web crawling and ranking algorithm.

This means that offending websites will not be caught periodically but in real time as the site is crawled by Google’s bots in the normal crawl cycle. Previously a site with poor quality spammy or unatural links, including paid-for links, could exist and be ranked quite well because Penguin did not get updated that often. Now all of that has changed and changes to your site, good or bad, will be recognised immediately during the crawl procedure and corrective action implemented soon afterwards.

Hopefully this will mean that if your website is adversely affected by poor quality links and you take steps to rectify the matter the improvement will be recognised straightaway and your ranking adjusted accordingly.

Here’s the link to the actual announcement made by Google on their official blog.


XOVI – SEO Tools For The Discerning Marketer

XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I’ve yet seen that does not have a lairy price tag attached.

XOVI provide very good software at a very fair price and that’s why they are scheduled for a full review in the Digital Marketing Directory as soon as we can get it done. Their whole approach is one that says to me that they really are tuned in to what the small business, and even small marketing agencies, need.

XOVI focuses, although not exclusively, on helping local businesses who are competing online with other local businesses where the competition for business can be very aggressive.


The above screenshot shows you just how comprehensive the XOVI SEO and Social Media Monitoring suite of tools is. There’s nothing of any great importance that is not included. It is particularly good to find a good Social Media Analytics module, a backlink analyser – complete with a Google Disavow tool – and a report writer, so often missing in these all-in-one platforms.

My honeymoon period with XOVI is still going on and I’m sure that there will be issues further down the line – I’ve already found one thing that irritates me, if I click on the help button it provides help all right – in German – not much use to most of us outside of Germany.

Notwithstanding that, I really do urge you to give XOVI a try, they have a great blog and the resources provided for free, including an “expert panel” who provide wisdom around a host of relevant subjects, is top notch.

There’s a completely free 14 day trial – no credit card required – and I think that should seal it for most people seeking a good quality all-in-one marketing analysis and reporting platform together with an SEO toolkit that includes all of the tools you are likely to need day-to-day.

If you do decide to subscribe after the trial it doesn’t hurt too much, entry level plans for XOVI start at €99/month – less if you pay quarterly or annually.



Where To Find It
Product Type
SEO Tools & Reporting
Paid, Various Options
Free Trial Available
Yes – 14 days
From $99/month.

XOVI Online Marketing Suite

Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment – no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help you with your digital marketing strategy and avoid paying for software that will never be used.

That’s a refreshing and different approach and that is also true of the actual modules that are on offer. Yes, of course there is Rank Tracking, Backlink Management and a Site Audit Tool but the Inspyder lineup also includes some less frequently found options including a SiteMap Creator Tool and a neat tool called Orfind which finds web pages on your site which are no longer linked to, in other words “orphaned”.


The Useful Selection Of Tools Available From InSpyder

Another useful sounding tool is Power Search, which enables you to search a website for content that does not normally get indexed by search engines. Power Search searches a website’s HTML code and provides powerful query and scraping tools to locate and scrape the data you are looking for.

We haven’t completed our full Inspyder review yet but check in regularly if you would like to see that – or register here and we’ll let you know when it’s published.

As to cost, well there are a few options. Firstly, you can pick any two tools for $79.92 – remember this is a one-off payment, not a monthly subscription. The Full InSpyder bundle with everything comes in at $194.83. There’s also a custom bundle option – just tell them what you want and they’ll work out a price.

If you have a digital marketing strategy to put into action but don’t want to get tied into lots of monthly subscriptions then this could well be the solution for you.

I must say I do like it when software vendors deal this way. You pay for the product and you’re done. No monthly fees. You can try it for free so get on over to and see what you think.


Where To Find It
Product Type
SEO Toolkit
Free Trial Available
From $79.92 one-off payment, no monthly fees

Unbounce Free 11 part Landing Page Conversion Course

The Smart Marketer’s Landing Page Conversion Course
Unbounce offers this free 11-part course with expert marketing advice from 10 world-renowned conversion experts. Well worth a look, just follow the link.


SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point.

All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website Optimisation, Competitive Analysis etc and, based on my so-far limited experience of using them, they seem to do a perfectly good job for the money.

The SEOprofiler interface is nicely laid out and easy to read. There is a good reporting facility which includes a white label option for customising reports to send to clients but only on the higher level plans, the entry level plan does not have this option.

It was good to see that SEOprofiler have included a basic Social Media Management tool with the other tools. Effective management of Social Media is just as important for visibility online as other more traditional activities like Backlink Management and Website Auditing, both of which are also included in SEOprofiler.

As to pricing, SEOprofiler offers a limited function free account but the entry level “Standard” account will cost you $49/month. Currently there is an offer to try the “Smart” account, (normally $99/month) for 30 days at a cost of $1. This will give you access to the white-label and link disinfection functions which a missing from the standard account.

It was good to see that the Social Media module is included in all plans – this option is missing from so many of their competitor’s offerings at this price level. Since Social Media is fast becoming an integral part of most people’s digital marketing strategy this is good news indeed.

All-in-all, SEOprofiler represents good value and is one that you should definitely include on your shortlist – here’s the link in case you want to give it a try.






Where To Find It
Product Type
SEO Management & reporting platform
Paid, Various Options
Free Trial Available
Yes, almost – 30 days for $1
From $49/month.

SEnukeTNG – Search Engine Optimisation Supertool

SEnukeTNG is the latest update to a long-standing Digital Marketing Toolkit that is kept in the secret top drawer of many an online marketer.

Why keep it a secret? Well, some of the things that SEnukeTNG is very good at are frowned upon by Google and those who live their lives according to the teachings of the mighty one.

SE Nuke banner-box

Bottom line, SEnukeTNG does lots of things that you will find to be very useful but what it really specialises in is the automation of procuring and building backlinks from other websites in order to boost your ranking in Google’s search results.

There, I’ve said it. This is a tool for those who take SEO very seriously. It needs to be handled with care or you could do all sorts of damage with it. On the other hand, used properly and, preferably, under the watchful eye of an experienced SEOer, this is the equivalent to that naughty supergun than the Iraq government tried to pass off as nothing more than a big pipe for a chemical factory.

In addition to Link Building there are tools for Local SEO and a unique “CrowdSearcher” module which is, to my mind, a real stroke of genius, so long a Google doesn’t start taking exception to it. What CrowdSearcher does is to simulate thousands of people visiting your website and clicking on links within it. this boosts your CTR, (click through rate) and reduces your Bounce Rate – the rate at which people leave your website without interacting with it. Both of these metrics, CTR & Bounce Rate, are used by Google when ranking your web site and this tool could be a tremendous help in achieving higher rankings.

SEnukeTNG isn’t cheap, but it’s not expensive either if you are in a position to make it pay dividends for you. There’s a “lite” version @ $67/month which has the basics included but most of the real goodies are removed. If you’re serious you really need the Pro version which runs at $147/month and is worth every penny IF you are in a position to use it effectively.

There’s a free 7 day trial of both options so why not take a look – but don’t be tempted to use it on one of your important sites until you fully understand how it all works.



Where To Find It
Product Type
Link Building & other SEO Tools
Paid from
Free Trial Available
Yes – 7 days
From $67/month for “Lite” version.

SEnukeTNG Rank #1 in Google, Download Now!

Kerboo – Top End Link Management

Previously known as LinkRisk, which was a name that told you quite a lot about what the product did, Kerboo now gives you no clues whatsoever in the name so you will have to dig a little deeper if you want to find out.

Let me save you some time, Kerboo is a suite of link management tools that is right up there with the market leaders when it comes to identifying and dealing with links to your website which are less than desirable. This is how Kerboo see’s its role in an agency context:

Agencies Kerboo (1)

All of this Link Management stuff is really about making Google happy and not trying to game the PageRanking system with links from sites that are not worth the cyberspace that they occupy. Kerboo helps you to evaluate the links to your site and, if they are likely to be a problem, it helps you to deal with them, mainly by submitting them to Google’s “Disavow” process. Good luck with that.

Of course, if you really want to make Google happy you will avoid acquiring dodgy links in the first place but, let’s face it, it’s an imperfect world and a product like Kerboo is probably a necessary investment for any website that’s been around for a while.

Now, I’ve done a fair bit of backlink manipulation in my time, going back to the days before anyone ever dreamt that it would be considered bad and wrong. Those were the days of “pile them high and sell them cheap” and, for a while, it worked – sites with lots of links, even crappy, spammy one, climbed up the rankings. The work could be outsourced to freelancers in far off lands and you never had to look your future website assassin in the eye. We now know that cheating the system like that was never going to be acceptable in the longer term – hence the need for backlink management services like Kerboo.

None of that means that links to your website are no longer important – they definitely are – but they have to be from sources that are relevant to your own website content and have clean link profiles themselves. Kerboo has a role to play here as its various modules help you to identify sites with top quality content that could be worth tracking down and forming a relationship with.

Kerboo is sold on a subscription basis, with a number of useful modules included, take your choice from Backlink Analysis, Site Hunting (which lets you delve deep into the workings of sites that might be of interest to you), Prospect Gathering, Link monitoring and several others. I didn’t feel that the website explained some of these options in sufficient detail and I am still unsure as to what some of them are really for.

At some point soon we will try to negotiate a trial period for review purposes and our Kerboo Review will be published on this site.

I am pretty sure that most people who use this service will be doing so on agency or consultancy basis – most small to medium sized organisations would be well-advised to leave it to people who know what they are doing. Acquiring good quality backlinks, and dealing effectively with bad quality backlinks, is a time consuming and thankless task, even with a supertool like Kerboo to help you. Larger organisations will probably want to take this in-house or assign it to an agency who can give them ongoing specialist support. Kerboo also offers a “done for you” service if required.

Larger companies will not be deterred by the price but I suspect that many smaller ones will. Your entry level for Kerboo is going to be £149/month and the next step up is a steep one, £499 for the “Plus” Plan which is targeted at “medium” agencies, whatever they are. On the other hand, if you think you have a problem with your backlink profile then this is small potatoes compared to the business you could be losing as a result. If, however, you really are in that position I’d definitely get someone in to sort it out or else it could all turn into a money drain.




Where To Find It
Product Type
Backlink management tools
Paid, Various Options
Free Trial Available
From £149/month.