Category: Backlink Management


Make sure you know who has linked to your website - backlink management tools can help avert serious Google penalty issues.

There's a lot of confusion about linking from one website to another, known as backlinking - Is it good, is it bad or doesn't it matter anymore?

If it's done properly, it's good. 

If it's done badly, artificially, simply to cheat Google and other search engines into thinking that a webpage is more important or more popular than it actually is, then it's bad. Yes, there used to be a time when you could simply buy links to your website and watch it climb the rankings - you can't anymore, so don't do it.

If you, or a client perhaps, has been a victim of backlinks which have been penalised by Google then it may be necessary to try and remove those links and to disavow them using Google's Disavow tool from within the Google Search Console. If you're not sure how to do this there are many tools available that will help you to identify the offending links and build the disavow file.

There are, in fact, many products and services available to help you to manage your website's backlinks and keep in Google's good books - here's our directory of Backlink Building & Backlink Management Products.

Backlink Management Update: November 2016

Google have announced that there will not be staged updates anymore for Penguin - instead it is to be a real-time process. Whereas before, if your site was penalised by Google for suspect backlinks, you may have had to wait for months for your ranking to be restored even after taking corrective action. Now the offending link will be effectively ignored and no site-wide penalties will be applied.

Site owners should still be cautious however, Google could still apply manual penalties, "manual actions" as they are called, if they considered it necessary so check your Google Search Console regularly.


Tips and tricks to help you to improve your Backlink Management.

Backlink Building & Management

XOVI – SEO Tools For The Discerning Marketer

XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I’ve yet seen that does not...

Read More

Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment – no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help...

Read More

Kerboo – Top End Link Management

Previously known as LinkRisk, which was a name that told you quite a lot about what the product did, Kerboo now gives you no clues whatsoever in the name so you will have to dig a little deeper if you want to find out. Let me...

Read More

MOZ Pro – SEO & Rank Tracking Tools

Great rank tracking tools are just one of the features offered by MOZ Pro which is one of the most popular and powerful SEO suites out there. When searching for rank tracking tools you are certain to come across a number of...

Read More

Ahrefs – SEO Backlink Checking Tool

  Ahrefs – Is This The Industry Standard For Backlink Management? Many people think it is. In fact, SEO people normally fall into one of two camps when it comes to backlink management services – Majestic or Ahrefs....

Read More

Majestic Backlink Analysis & Management

Arguably, there are two major players in the Backlink Management space – Majestic and Ahrefs. You will find the Internet littered with fans of one or the other, sometimes both! To most people there seems to be very little...

Read More

SEO Spyglass – Backlink Analysis

SEO Spyglass is a backlink analysis tool of considerable note – if you have read, or been told, that backlinks to your website are no longer important, think again. They are! SEO Spyglass is part of a suite of tools...

Read More