PhoneWagon Call Tracking For Marketers

PhoneWagon Call Tracking For Marketers

Flexible Phone Call Tracking With PhoneWagon

PhoneWagon is an affordable way to track incoming phone calls to your business and reporting on them with Google Analytics thereby enbling you to see how important they are to your overall marketing strategy.

Anyone who knows me will know that I am true Google Analytics fan, I use it all the time and can’t imagine running a marketing campaign, especially one which involves paid elements such as Goole Ads, without proper tracking and reporting being set up. Incoming phone call data is dificult to track with Analytics but often this can be an important, if not the main, component of your inbound traffic. For that reason I am pleased to see that there are now more choices available to businesses who receive calls but cannot be sure as to their origin and therefore develop a strategy to get more of them.

Phonewagon is a phone call tracking platform that could change your ability to track activity generated by your campaigns at an affordable price that makes call tracking a no brainer, it really is well worth considering if inbound calls are important to your business.

The first thing that struck me is the versatility of this software, in particular how you can allocate phone numbers to the site as a whole or different numbers to different sources, campaigns, keywords and so on.

Phonewagon can accomodate local, toll-free and international numbers in any mix. Setting up a new number takes only a few minutes and it is up and running.

Accurate Call Tracking Data to help with Marketing Strategy Decisions

If I am spending good money on ads, or indeed any lead generation activity, I need to know which ads are working, with which keywords, and which are not. PhoneWagon integrates with Google Analytics to tell me just that. With this level of data at your disposal it becomes much easier to build highly effective campaigns.

PhoneWagon call tracking

Keyword-Level Tracking

With PhoneWagon you can optimize your Google Ads campaigns by seeing phone calls and text messages as conversions down to the keyword-level. Turn off expensive keywords that aren’t converting and increase spend on keywords that do convert.

PhoneWagon Pricing

There’s a 14 day free trial for you to evaluate the package and see just how useful it can be as part of a well thought out marketing strategy. Compared to other call tracking packages it is also fairly priced with the entry level plan giving you 5 numbers to track and up to 500 call minutes for just $49. 

Infinity Call Tracking – Call Tracking Solutions

Infinity Call Tracking – Call Tracking Solutions

Infinity Call Tracking is a Cloud based call tracking service with integrated visitor tracking capabilities. With Infinity you can track calls from your website and know exactly which marketing activity brought those visitors to your site.

When the phone rings and there’s someone on the other end who might just want to buy whatever it is you are selling then you are going to want to keep a record of that call. But will you think to ask the caller where they got your number from, which of your many marketing activities led to the call being made?

Perhaps is was as the result of an ad you ran, or an email you sent out recently, but which ad, which email. It can become a bit of a nightmare to tie everything up and analyse correctly.

That’s where call tracking and management comes into its own.

Infinity have a long track record in the call management industry and Infinity Tracking is their latest, cloud-based offering. It integrates to just about everything you are likely to need it to, including Google Analytics and AdWords, and gathers useful data about just where those calls are coming from. Infinity Call Tracking also have the distinction of being the number 1 rated call tracking app in the Google App Gallery.

Links to various CRM packages are also available, including Salesforce, of course, and specialist ad management software like Doubleclick and Marin are also on the supported list.

If you need tighter control over your spending and the results that you are achieving then call management could be the missing link in your reporting and analytics chain – there’s no free trial offered but it may be worth contacting them for a chat. The number is 0333 1222 642 but they’ll probably ask you where you got it from!

Infinity Tracking

Where To Find It
Product Type
Call management and tracking
Free Trial Available
Not available