Category: Competitor Analysis

COMPETITIVE ANALYSIS

“You are only as good as your competitors allow you to be!”

Who said that? – Well, we did actually. It is true in almost any business but it is especially true online.

Even if you do everything right; you have a great website, properly optimised, run effective ad campaigns – if your competitors are doing it better than you, you still lose!

Effective competitive analysis is essential to any digital marketing strategy but it isn’t easy to do it properly, after all, your competitors are hardly going to give you their analytics data are they? Luckily, they don’t need to. There are many tools and services out there to help you to identify your online competitors, (hint:- they may not be the same as your offline competitors), and see how they are running their campaigns. If it works for them, it will work for you. Here’s our list of the best competitive analysis tools.

KNOWLEDGE BASE

Tips and tricks to help you to improve your Competitive Analysis.

Competitive Analysis

Crayon – Competitor Analysis & Intelligence

Crayon is a competitor analysis platform offering some powerful competitive analysis tools with which to examine your competitor’s activities online. It’s powerful, has lots of features and I was quite excited to...

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SE Ranking – Affordable SEO Tools Platform

SE Ranking is a full-featured SEO tools platform that is offered at several user levels, and at very reasonable monthly rates. A combination which will make it accessible and affordable for even the smallest SEO operator or...

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Adbeat – Competitive Ad Analysis

Adbeat is a market leading competitive ad analysis platform. It enables you to instantly uncover any advertiser’s online strategy. It is a very valuable facility to have at your disposal, the ability to see your...

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SERPed – All In One SEO Tools Platform

SERPed is one of the most comprehensive SEO & digital Marketing platforms out there with over 40 tools to help with SEO, Backlink Management, Keyword Research and a lot more. As you can see from the screenshot above, the...

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Alexa – Web Analytics With The Power Of Amazon

Alexa has been around for a while and is well-known for its web traffic and analytics platform that enables digital marketers to find useful data about their own site, or their competitors site and how they are performing. When...

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Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment – no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help...

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iSpionage – PPC Competitor Analysis

iSpionage is a suite of ppc competitor analysis research, monitoring and analytics tools for use with Google AdWords. “Steal Your Competitors’ Traffic & Uncover Their Conversion Strategy,” that’s the...

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Kompyte – Competitor Analysis

Kompyte is a set of online tools designed, primarily, to help you to analyse your competitors marketing activities. We are planning a full Kompyte review in the near future but as they offer a free trial it is worth you taking a...

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Compete – Advanced Web Analytics

Compete is well respected and highly thought of by many professional digital marketers that I know but, if it wasn’t for that knowledge I wouldn’t give it a second look – and that’s a shame. Anyone who...

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SpyFu – PPC & SEO Competitor Analysis

SpyFu is one of the leading competitor research tools on the market and it is very well respected in the industry. I first became aware of SpyFu several years ago when working in a largely ppc environment and it has been...

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