Category: Competitor Analysis
“You are only as good as your competitors allow you to be!”Who said that? – Well, we did actually. It is true in almost any business but it is especially true online.
Even if you do everything right; you have a great website, properly optimised, run effective ad campaigns – if your competitors are doing it better than you, you still lose!
Effective competitive analysis is essential to any digital marketing strategy but it isn’t easy to do it properly, after all, your competitors are hardly going to give you their analytics data are they? Luckily, they don’t need to. There are many tools and services out there to help you to identify your online competitors, (hint:- they may not be the same as your offline competitors), and see how they are running their campaigns. If it works for them, it will work for you. Here’s our list of the best competitive analysis tools.