If you think that SEO is complicated and involves acquiring multiple backlinks to your, site it may be time to reconsider – with Similar Content you may be able to rank highly with content instead of backlinks.
This SEO platform focuses on the ability to achieve strong ranking and high visibility in SERPs by optimisng text and comparing your performance against that of others who already rank for the same target keywords. It uses a “relevancy score” metric to achieve this. Check your content’s Relevancy Score and compare it to other copy that is similar to your own and which is already prominent on the web.
Use these analysis tools to find the exact LSI (Latent Semantic Index) copy that your own page copy is missing in order to Rank Higher on search engines using advanced AI based indexing.
Bring your content marketing strategy right up to date and start ranking for Semantic Keywords that your customers are searching for, especially when they are not familiar with your topic.
This content focused approach will, in many cases, enable site owners to rank higher in search results without having as many backlinks although these are still important to an effective overall reanking and visibility strategy.
Improve Your Content Score with Similar Content
You can easily optimise you content with Similar Content’s built-in text editor which will show you how in-depth your topic is covered and identify what needs improvement in the article or other content in order to assist in it’s ranking.
Similar Content for Real-time Analysis of your own copy
The platform uses a relevancy scoring system for content to measure it against against your competitors that are currently ranking on the first page of Google for a particular search query. This enables you to identify what needs to be done to your copy in order to math or exceed your competitor’s performance.
There is an entry-level Standard plan which would be sufficient for most bloggers and freelance writers, costing $19/month. I suggest you give it a go first using the 7 day trial option which can be found here: https://similarcontent.com/pricing/ Buyer beware however, this works out at $1 per day whereas the cost for 30 days is only $19. There is also currently a lifetime plan on Appsumo priced at $79 with respectable limits that will suit all but the most prolific writers.
See more tools like this here: http://www.thedigitalmarketingdirectory.com/category/content-marketing/
Summary – to buy or not to buy?
I write a lot of articles and reviews and I appreciate anything that might help me to improve both my throughput and the ranking ability of that content. This package seems to do both and I have earmarked it for a full Similar Content review later in the month. Watch this space.
How to Get More Customers with Well Built Content Marketing Campaigns
Online marketers talk about driving customers more than your average Uber driver – and who can blame them? In the online world, traffic is income, or at least it is if you do your job properly. It is a fact that, for most businesses, if you can’t get people through the virtual door of your website, they won’t buy from you. It’s as simple as that. Well thought-out content marketing campaigns can provide a reliable stream of people coming to your site – find out how.
The trick, of course, is getting visitors onto your website in the first place – and, once they are there, keeping them there, at least long enough to capture their attention. Your competitors are lined up like a row of carnival barkers, each trying to out-yell the others. You’ve got to find a way to make your voice heard above the chaos. Fortunately, the secret to doing that is a surprisingly simple one:
Create better content than they do.
It’s been a long time since Bill Gates famously declared, “Content is king.” That doesn’t mean that it’s not true. In fact, content is still happily sitting on that throne – and it determines how highly your site is ranked by Google and other search engines, whether people will visit it, subscribe to your list, and eventually “convert” or turn into paying customers.
Easier said than done? Maybe, but here are 5 methods you can try to drive more customers with content marketing.
1: Build Social Media Profiles & Engage Your Audience Consistently
There’s no denying that social media marketing is essential for local businesses. In fact, social content accounts for a whopping 93% of all B2B content and it’s responsible for a significant amount of B2C content, as well.
The first step is building your profiles. That means creating a consistent brand image by using your logo and a dedicated brand voice so that someone who finds you on Facebook won’t have any problem recognizing you from your website or other social accounts.
The second step is engaging your audience. You should plan on creating some content that’s unique to social media. You can also share your blog posts, YouTube videos, and other content from your website.
However, you should also be curating content from other sources as long as it fits in with your brand’s message. For example, we found a craft store in Seattle that shares:
- DIY videos for craft projects from various YouTubers
- Photographs and videos from artists
- Information about local events of interest to crafters
The key is to make sure that the content you share is relevant to your followers.
2: Contact Local Content Creators/Influencers
The next thing you can do is to pair up with local content creators and influencers both for content creation and for amplifying your brand’s reach.
Imagine that you owned a restaurant and you noticed that one of your food suppliers had a large following. You might approach them about creating content together or sharing one another’s content to help both of you. People who eat at your restaurant might like to know more about the person producing your ingredients and likewise, the people who follow your supplier might like to know where they can sample their products locally.
Of course, influencers don’t need to be directly connected to your business. Instead, they might simply have a lot of audience overlap to make cultivating a relationship with them worth your while. Use your imagination and keep an open mind for the best results.
You can find local influencers using websites like .peoplemap.co and tribegroup.co
3: Partner with Local Businesses to Enhance Your Content Marketing Campaigns
You might also consider partnering with local businesses to build your brand and attract new customers. Sometimes, a partnership is the ideal way to lift both partners while at the same time providing relevant content to your followers.
For example, a local office supply store might pair up with a CPA to create content about how to organize your receipts and other information necessary for filing your taxes. Or a hair salon could pair up with a local charity that makes wigs for chemotherapy patients showing the process of how donated hair becomes a wig.
Here again the key is relevance. Any joint content you create should be relevant to your followers and give them the opportunity to learn something new – or try something new.
4: Confirm Your Business on Mapping Platforms
Helping people find you online and in person is a key aspect of content marketing – and one you may be neglecting. Here are some examples of what you can do to make your business more visible:
- Claim your listings on Yelp and other review sites and update all relevant information
- Likewise, claim your listings on Google Maps and Apple Maps
- Check your social media accounts to make sure your information is accurate and uniform
- Enable check-ins and badges on Facebook and FourSquare
- Respond to customer reviews on Yelp, Facebook, and Google
Doing these things will ensure that your business listings are accurate, and that people know you are a responsive and dedicated business owner – and trust us, that matters!
5: Event Marketing (Hosting Events and Experiences)
Finally, check out local events that you might be able to attend or sponsor. While our focus is on digital marketing, sometimes there’s no substitute for the personal touch.
If your marketing is primarily B2B, you might look for:
- Chamber of Commerce meetings and events
- Service organization meetings and events (think the Elks or the Lions)
- Trade shows in your industry or related industries
- Charitable events with corporate sponsors
B2C marketing requires a slightly different approach, but here are some suggestions:
- Local charity events
- Local festivals and holiday events, including street fairs and community celebrations
- Gift fairs
- Little league games (you could even sponsor a team)
If you don’t see any suitable events in your area, then you can always create one, either alone or by pairing up with other local business owners. The key is to increase your visibility by getting out into the community.
Remember, great content and content marketing campaigns will always win out…
It may feel a bit daunting to have to constantly come up with fresh content, but the strategies outlined above can help to demystify the process and ensure that your content marketing strategies always help you to stand out and get noticed.
Find out more about content marketing campaigns in our “Knowledge Base”
Klear is a Social Media Marketing & Influencer Location platform that combines comprehensive social media page analytics with an influencer identification service that enables you to search for social media influencers by skills or location, or both.
When you carry out an influencer search, Klear will identify 10 influencers in a number of different categories, e.g. power users, celebrities, casual, and so on). You can use the Klear platform, in a limited way, for free, which is just as well because the entry level for paid subscriptions is $249/month which puts it into the realm of being for professional users only, $249/month being out of the reach of most small businesses for a platform which, in and of itself, will probably not be sufficient to carry out the full Social Marketing function.
Anyone who carries out Content Marketing on Social Media, (or anywhere else for that matter), will know how important it is to identify influencers, people who write about a particular topic and who are looked upon as authorities in that topic. There are tools around that can help with this, possibly the best known being BuzzSumo, but Klear have focused on it and have made a really good job of it too.
The Klear “Influencer Search Engine” boasts over 500 Million user profiles in over 60,000 categories along with 5 years worth of historical data. This is surely enough to meet the needs of even the most sophisticated content marketer. Klear is almost certainly the number one influencer search engine out there.
Klear finds influencers in almost any subject – like this example for Yoga in USA.
As if Influencer searches were no enough, Klear includes a very detailed and in-depth Anlytics function for analysing your own social media pages as well as those of your competitors or anyone else you may be interested in.
Social Media Analytics Klear style
With this tool you can compare your own page’s performance with that of your competitors, and others, and see metrics such as Engagement, Influence and Reach all calculated for you to use when crafting your next content campaign. As of yet there isn’t a tool to compare several pages on screen, e.g. you vs. your main competitors, but the dat ais all there – you just need to shape it to meet your needs.
Add this to the extensive audience demographic data on offer from across Twitter, Instagram and Facebook which can help you to understand whether yours, or another’s audience fits your target audience requirements and you have a winning combination on your hands. This includes Gender, Influence, Location, Interests Spaces, Domains they share, Hashtags they mention and more.
I believe Klear is well worth you investigating if content Marketing and Social Media Marketing play a part in your overall digital marketing strategy and it is difficult to imagine a business where those elements will not be a part of the strategy, at least to some extent.
The free version of Klear will suffice for many whereas others will need to consider a paid plan. You can set up a trial for free so there’s no excuse not to.