Kahuna targets medium and larger corporate organisations with sophisticated cross-channel marketing automation facilitating 1to1 personalisation across marketing channels including email, web, mobile devices, Facebook...Read More
CRM - CUSTOMER RELATIONSHIP MANAGEMENT
When I first started my career in sales and marketing, many years ago, on my very first day at my new job I was shown how to use the company's CRM to manage my customers. It looked very much like this:
The marketing plan was, as I recall, start with the A's and work your way through to the Z's, then do it again.
Funnily enough, it worked, but not very well. It was easy to miss opportunities and cards could easily get lost, or damaged, (coffee spills were my speciality).
Fast forward a few years and the CRM was born. Now things got updated much more often and sales opportunities can be flagged for nurturing and development. You could see at a glance when you last contacted a prospect or customer and, if the CRM was integrated with the sales invoicing system, you could see the buying history of the customer.
CRM's are, of course, essential to most sales orientated businesses. Now, the choice is getting quite big with new CRM's coming onto the market all the time. Here at the Digital Marketing Directory we are concerned mainly with the role of the CRM in the digital marketing strategy - integration with email marketing, ppc ads and so on being all-important. Here's our roundup of the CRM systems out there to help you to choose the right one for you.