Email marketing is a well established and highly effective marketing method but SMS (Text Message) marketing is still in its infancy – TextAnywhere looks set to become one of the major players in this channel. In a world...Read More
Category: E-Mail Marketing
EMAIL MARKETING & AUTOMATION
Email Marketing Tools - This is where good marketing starts
Experienced digital marketers all have their favourite ways to market a business. Some need lots of investment in terms of time and money, others require great skill which tends to come at a price, but one thing that most marketers agree on is that email marketing, when done properly, is a very effective way to nurture prospects & customers and maximise their potential.
Notice that I qualified the above statement by adding "when done properly." A badly run email marketing campaign will just annoy people and possibly alienate them from your business forever. This is one activity that you have to get right, but if you do the rewards are substantial.
Thankfully, there are plenty of tools and services available to help you to achieve your objectives with Email Marketing, here they are.