Leadfeeder – See Who Is Visiting Your Website

Leadfeeder is an extension to your Google Analytics that not only tells you how many visitors your site has had – it also tell you where they work, how long they stayed and which pages they visited.

In that respect, Leadfeeder is one of several such services available, the best known of which is probably Leadforensics, along with Canddi and A1Webstats. The difference is in the installation – unlike the others mentioned, Leadfeeder does not require a special tracking code to be installed – it simply makes use of the alreadt installed Google Analytics tracking code, (just to be clear, you cannot use Leadfeeder if you do not have Google Analytics installed).

So how might such a system be useful to you? Well, it really depends on how you sell, who you sell to and how you obtain new leads. If you sell B2C, (Business to Consumer) i.e. directly to end-users, then this might not be too much use to you but if, on the other hand, you sell B2B, (Business to business) then you might want to take a closer look at what Leadfeeder has to offer.

The reason for this distinction, i.e. B2B rather than B2C is that this system, nor any other, is going to give you persoanl contact details of “private” visitors t your website. What Leadfeeder and the others do is give you details of the commercial network that the visitor is coming from. In other words, if they are visiting your website from their corporate network at their place of work, you will know that. Not every time admittedly, it isn’t 100% by a long chalk but often enough to make it useful, you will know:

  • Which organisation your website visitor works for
  • How many pages they visited on your site
  • Which specific pages they visited
  • How long they spent on the site

So, you will know that someone from “XYZ Corporation” or maybe a public body such as a hospital or local governement department, is interested in your product or service. The question is, what can you do about that? How can you turn this anonymous information into a proper lead?

In the case of Leadfeeder, the answer lies with our good friends LinkedIn. Take a look at this screenshot:

Leadfeeder B2B Marketing

On the left you can see the list of webite visitors. On the right you see the detailed view of the company we are interested in, “Brewin Dolphin”  who have 12 employees that are connected to me on LinkedIn. That’s a great starting point for developing a future business relationship with this company by reaching out to those contacts in various ways.

If you are not sure whether this kind of service would be of use to you then Leadfeeder offer a 30 day free trial to help you to decide. Paid plans start at $59/month and allows you to monitor up to 200 companies.

Leadfeeder

Where To Find It
https://www.leadfeeder.com/
Product Type
Website Analytics & Lead Generation
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 30 days
Price
$59

ConvertKit – Email Marketing For Bloggers

ConvertKit is an email marketing platform that has built its reputation as being the go-to email provider for professional bloggers.

One of the claims made by ConvertKit on their website is that their product has “The power of Infusionsoft, but easier to use than MailChimp.” That’s a bold claim because Infusionsoft is very powerful indeed and is the email automation “engine” that sits behind many high-powered and often complex email marketing campaigns.

So, is it true? How Powerful is ConvertKit

Well, the thing that makes Infusionsoft so powerful is its campaign builder. Drag and drop flowchart or workflow based schematic campaign building that can deal with almost any kind of email marketing automation rules. Does ConvertKit have that – no. However, it does have a rules-based automation system which is, in itself, powerful and effective. The main selling point is that their system gives you all the power of systems like Infusionsoft but is simpler to use.

ConvertKit Email Marketing

When this happens – do that. Rule based email automation.

ConvertKit isn’t just about email marketing and automation though. There are lots of other features that will make it attractive not only to bloggers, at whom it is primarily aimed, but also to  a wider spectrum of internet publishers. These include Form Building, a Landing Page Builder, a Book Marketing tool and a wide range of pre-built integrations.

Integrations are a vital part of a system like this and all the names you’d expect to see are there including e-commerce providers like Shopify and Woocommerce, lead capture services like Unbounce and Leadpages and membership system such as Member Mouse and Rainmaker. Other services can be integrated using zapier for which there is also support.

My personal take on this is that ConvertKit provides the facilities and resources that email marketers, and of course bloggers, need but in a more accessible and easy-to-use way than Infusionsoft and some of the higher-end packages like Marketo and Hubspot. It’s also significantly cheaper – at least for those with modest numbers of contacts on their list.

ConvertKit Pricing

The entry level plan starts at $29/month and gives you storage for up to 1000 contacts. You can send unlimited emails to your contacts on any of their plans – even the cheapest. The price does rise as the size of your mailing list increases but that is pretty much standard practice and even if you reach the dizzying heights of a 5K opted-in list you’ll only pay $79/month. Beyond that, however, the price is not published and, in reality, most email marketers need to have lists that are substantially bigger than 5K contacts so if you have, or intend to have, a really large list it would be best to get a quote first.

We haven’t carried out a full-feature ConvertKit review yet but plan to do so – see the review button on the right for updates on that.

ConvertKit

Where To Find It
https://convertkit.com/
Product Type
Email automation platform
Paid/Free
Paid, Various Options
Free Trial Available
N0
Price
Entry level plan $29/month for up to 1000 contacts.

How to Generate Leads with Quizzes

How to Generate Leads with Quizzes

We’ve seen more than 3 million new leads collected using quizzes, often at a cost of less than $0.50 each which is fantastic value when acquiring new contacts that could turn into customers if properly nurtured.

Where To Find It

https://www.onlinequizcreator.com

Paid/Free?

Paid, Various Options

Free Trial Available?

Yes – limited free account

Price

$20/month entry level.

Speak2Leads – Turn Emails Into Inbound Sales Calls

Unbounce is a landing page building system for small businesses but it is equally of interest to agencies and web developers. I don’t want to be unfair to them but I think it would be reasonable to say that Unbounce is probably still in the shadow of LeadPages and OptimizePress when it comes to landing page building environments.

That should change – this is a serious contender for my landing page builder service of choice – it isn’t quite there yet but watch this space.

So why do I think that Unbounce Landing Page Builder is capable of occupying such hallowed territory?

The answer is all about attitude. The Unbounce website is like a breath of fresh air, it clearly states what the system does and offers potential new users a completely free trial of one month.

So many software companies offer a few days and expect you to be able to evaluate their system in that time but 30 days is more realistic and enables you to really get “under the hood” and test it out thoroughly. There are lots of examples and the service has over 200 templates to get you going fast – here are a few examples:

Unbounce The Landing Page Builder for Marketers (1)

Just a few of the landing page templates supplied with Unbounce

Support resources are also excellent with tutorials being available for many requirements – lots of other services could learn from this example.

There’s a WordPress publishing option too which makes it a viable option for thousands of site developers who live and breath WordPress, as I do. Other integrations include MailChimp, Marketo and Infusionsoft so the hard-core email marketers will be happy.

If you do decide to use Unbounce then pricing plans start at $49. Support is good although it’s a shame they don’t have a UK office, or even a EU location, which means that time zone issues are likely to hold you up and that may be a concern for developers.

Nonetheless, the pro’s definitely outweigh the cons and I recommend that you take them up on that free trial real soon.

Speak2Leads

Where To Find It
http://www.speak2leads.com
Product Type
Landing page builder
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 30 days
Price
From $49/month.

Increase Your Market Share With Lookalike Audiences

Increase Your Market Share With Lookalike Audiences

How many customers don’t you have?

That’s right, I know it sounds like a nonsensical question at first but think about it. You know, near enough, how many customers or clients you have but do you really know what percentage of the total available business that is? How many people out there could be your customer, because you provide the product or service they require, but are not?

The problem isn’t unusual – most businesses are actually only selling to a fraction of their potential market. Now, thanks to services provided by Google, Facebook, Twitter and others, including LinkedIn, it is possible to get a much more accurate idea of how big your total market is and how you can target those potential customers who, at the moment, are not aware of you and what you do.

Google “Similar To” Audiences.

One of the benefits of setting up Google’s Remarketing option in your AdWords account is that it enables you to build rule-based “audiences.” So, you could, for example, build an audience comprising of people who had visited a particular page, or group of pages, on your website. We would then know that these people were interested in the product shown on those pages. This becomes a “remarketing audience” and you can target those people as they move around the web, visiting other websites that are part of Google’s Display Network. When this happens you can then show them an ad that will remind them of your offer or proposition and encourage them to return to your website. This process is called remarketing, (by Google) and “retargeting” by everyone else.

Once you create an audience Google works a little bit of magic and creates another audience for you – its called “similar to (whatever you called your original audience)” You will almost always find that the number of people in these audiences is higher than that of your original group. That’s because a similar to audience includes people who have made similar searches to the ones who visited your website and those pages that were specified for the particular audience in question but did not visit your site – instead they probably went to one of your competitors.

This is where you can get an idea of the proportion of the total market that you are getting. If your audience for people who visited your pages where you sell, say, ballet shoes, is 1000 people and the “similar to” audience for the same criteria is 20,000 then you know that you are missing out on more than 95% of the total available market at that time. Facebook, Twitter and LinkedIn all have similar facilities.

How Can You Use Lookalike Audiences To Grow Your Customer Base?

You could just remarket to those audiences and hope that some of them are ready to buy. Statistically, some of them will be. But many more of them will not! So how can you position yourself to be number one in their mind when they finally are ready to make a purchase?

One way, favoured by Internet marketers the world over, is called “automated marketing” and makes use of an automated marketing funnel. You show an ad to the people on the lookalike audience but give them an option if they are not ready to buy. It could be anything, a free catalogue, a free discount voucher, free delivery, the list is endless. In order to get the offer however, the user has to give you their email address. Once you have them on your system, all tagged up with details of which audience they are in and what their browsing pattern has been, you can send them regular emails to keep them interested and to keep your name in their mind. Subsequent conversions happen at a much higher rate using this method.

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Places Scout – Lead Generation & Local Marketing Supertool

Places Scout is a powerful and versatile suite of tools for Local SEO and Lead Generation. If generating leads or optimising your business for local visibility is part of your Digital Marketing Strategy then Places Scout is well worth taking a closer look. Here’s our mini Places Scout review.

I have been a user of Places Scout since it came out as an online tool, (it was previously available only as a downloadable resource that you ran from your PC). The system has really come of age with the release of the online version and it comes with a strong recommendation. Places Scout gives you all the tools you need to market a local business, including citations, reviews, competitive analysis, local rank tracking and so on but it isn’t limited to local SEO – far from it.

Places Scout

What’s Included In Places Scout?

The primary function of Places Scout is to create contacts lists, or leads. in defined areas for defined keywords. So. if you wanted a list of locksmiths in Cambridge, or solicitors in Bath, this is the tool for you. Not only will you get the names but also email addresses, web details, MOZ & Majestic backlink and SEO details plus comprehensive social media data as well. Places Scout will tell you if the business it finds are verified with Google My business and Google+.

You can, in most cases, filter out data that you don’t need. There’s also a nice Citation research facility and good competitor analysis tools as well.

Added to that, there’s review monitoring and rank tracking plus a facility to carry out business listing audits – very handy for small SEO agencies and consultants.

In terms of value for money, it’s all down to volume. For smaller, localised jobs it’s very affordable but if you were generating big lists you would need to keep an eye on the costs as the credit system can start to rack up. Nonetheless, Places Scout is so powerful and yet simple to use  that you almost don’t mind the cost. It works and it does a great job.

There’s a free trial so I would urge you to try that if you need to do any of the things that Places Scout does. The paid plans start at $19.99/month for up to 250 leads per month. Support is very good and they get back to you quickly when anything goes wrong. If lead generation or local SEO is part of your digital marketing strategy then Places Scout is probably a must.

Places Scout

Where To Find It
https://www.placesscout.com
Product Type
Lead Generation, Keyword Rank Tracker & Local SEO Tools
Paid/Free
Paid, Various Options
Free Trial Available
Yes
Price
From $19.99/month