Category: Marketing Automation

MARKETING AUTOMATION AND FUNNELS

A sales funnel builder is becoming an essential tool or service for many businesses. Why? Because a good online presence will generate interest, awareness and enquiries for your business and if you are not geared up to respond to those online enquiries 24/7 then you will lose market share.

By using a good sales funnel builder to automate your email marketing and other inbound marketing activities you can greatly increase your conversion rates and profitability.

There are now more email marketing and sales funnel builder packages on the market than ever before, and more are being launched all the time. Some "old hands" like Infusionsoft, Marketo and Hubspot offer lots of facilities but they come at a price - usually a monthly subscription - whereas new platforms like Active Campaign will let the smaller business onboard at a lower entry point.

Another reason why businesses need a sales funnel builder is that many of them have built up a list of contacts, whether they be customers or just prospects at this point, but do not have the time to manually follow up and nurture all of those contacts - sales funnel automation can take away the strain of doing that, while you sleep in many cases.

Here's our list of sales funnel builder platforms and marketing automation services.

KNOWLEDGE BASE

Tips and tricks to help you to improve your Marketing Automation and Funnels.

 

 

 

 

Marketing Automation and Funnel Tools

Kissmetrics – Website Performance Analytics

Kissmetrics describes itself as “The Customer Engagement Automation Platform” and that may be true but, in my opinion, it does little to explain what their product is really all about. So, it would be reasonable to ask, what is...

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ConvertKit – Email Marketing For Bloggers

ConvertKit is an email marketing platform that has built its reputation as being the go-to email provider for professional bloggers. One of the claims made by ConvertKit on their website is that their product has “The...

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Kahuna Marketing Automation Platform

Kahuna targets medium and larger corporate organisations with sophisticated cross-channel marketing automation facilitating 1to1 personalisation across marketing channels including email, web, mobile devices, Facebook...

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Autopilot – Marketing Automation & Funnels

Autopilot is an Australian company offering a comprehensive marketing automation tools platform at an affordable price. Autopilot’s very attractive and easy-to-use visual customer journey (funnel) builder Competition is...

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SharpSpring – Marketing Automation Platform

Sharpspring is a Marketing Automation Platform which claims to be “a fraction of the cost of competing solutions” but with an entry level price of $400 for just 1500 contacts, I for one am going to take a bit of...

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Drip – Email Marketing by LeadPages

Bringing marketing automation to the masses – that’s one of the stated aims of Drip and with their impeccable pedigree as an off-shoot of LeadPages, I believe they are equipped to make that happen. If email marketing...

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Marketing Automation – The List

 REPORT MagicMountain Owner 5 items   2 followers   0 votes   65 views The Digital Marketing Directory List of Marketing Automation Platforms Marketing can be a real chore and often involves using software and services from...

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Ontraport – Marketing Automation Platform

ONTRAPORT is an all-in-one marketing automation system that helps you to keep everything together, each element of your campaigns seamlessly integrated and working as one. Harmony at last. Trying to manage a number of different...

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EMMA – Sophisticated Email Marketing Tool

Emma is a USA based email marketing platform with some nice, up-to-date features that give email marketing an air of sophistication without making the process too complex. If you were thinking of launching a new Saas, (software...

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Pardot – Marketing Automation By Salesforce

Pardot is a marketing automation platform from Salesforce that works in conjunction with their market-leading Salesforce CRM. I’ve been reviewing quite a few marketing automation platforms recently and, as a Salesforce...

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FunnelMaker – Marketing Automation & CRM

FunnelMaker is a name that, you might be forgiven for thinking, describes a platform that offers a complete marketing funnel automation system. It does not. FunnelMaker is a very good, very comprehensive, CRM with limited email...

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ClickFunnels – All-In-One Sales Funnel Builder

ClickFunnels is a relative newcomer to the marketing automation and funnel-building space but they have certainly made a name for themselves in that short space of time. If you think that your Digital Marketing Strategy should...

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ActiveCampaign – Email Marketing & Automation

As the demand for sales and marketing funnels and automation grows, there are more and more solutions like ActiveCampaign appearing on the market. Some of those solutions are affordable only by the largest of organisations...

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Mail Chimp – Email Marketing Made Easy

There are many email systems on the market but none so well known perhaps as MailChimp. It’s a nice catchy name and a nice catchy product which is, without doubt, the market leader at its price point. The price can, in...

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IFTTT – If This Then That

IFTTT is a clever tool that lets you automate lots of Digital Marketing and other tasks and processes. IFTTT has been around for a while now, I remember being introduced to it when I was looking for a tool to help me with social...

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