Kissmetrics describes itself as “The Customer Engagement Automation Platform” and that may be true but, in my opinion, it does little to explain what their product is really all about. So, it would be reasonable to ask, what is...Read More
Category: Marketing Automation
MARKETING AUTOMATION AND FUNNELS
A sales funnel builder is becoming an essential tool or service for many businesses. Why? Because a good online presence will generate interest, awareness and enquiries for your business and if you are not geared up to respond to those online enquiries 24/7 then you will lose market share.
By using a good sales funnel builder to automate your email marketing and other inbound marketing activities you can greatly increase your conversion rates and profitability.
There are now more email marketing and sales funnel builder packages on the market than ever before, and more are being launched all the time. Some "old hands" like Infusionsoft, Marketo and Hubspot offer lots of facilities but they come at a price - usually a monthly subscription - whereas new platforms like Active Campaign will let the smaller business onboard at a lower entry point.
Another reason why businesses need a sales funnel builder is that many of them have built up a list of contacts, whether they be customers or just prospects at this point, but do not have the time to manually follow up and nurture all of those contacts - sales funnel automation can take away the strain of doing that, while you sleep in many cases.
Here's our list of sales funnel builder platforms and marketing automation services.
Tips and tricks to help you to improve your Marketing Automation and Funnels.
Marketing Automation and Funnel Tools
Instabuilder 2.0 is a Marketing Funnel Builder WordPress Plugin that provides sales funnel builder, landing page builder and marketing automation resources to your WordPress site. Its other big selling point is that, unlike many...Read More