WooRank – SEO Tools & Reporting Platform

What is WooRank and what can it do for you?

WooRank describes itself as “a super fast, super easy-to-use SEO audit and digital marketing tool” – and it is. Trouble is, it’s one of many such tools and, as such, the decision as to which one to use is, for many marketers, a hard one to make.

Why? Well, in my opinion there are just too many of these tools out there and, at the end of the day, there is little to choose between them. Many of them offer the same, or very similar, facilities and very few have anything which makes them truly unique. Some SEO tools are free of charge, or minimal cost, whereas others, like WooRank, are not.

WooRank provides all the usual suspects when it comes to functionality – keyword research, rank tracking, SEO site audit etc etc and it does have a few nice touches which could set it apart from the crowd for some users. I particularly like their WooRank Index, see example below, which analyses which features of a website contribute most to its success and visibility – there’s a few surprises there such as the way it highlights just how relatively unimportant it is to have Social Media pages, (no I don’t mean that you shouldn’t have them, just that they are probably not as important as you might think they are when trying to rank your website in the search results).

WooRank Review Index

WooRank isn’t cheap, it starts at £59 per month and has some fairly low limits at that price. They do offer 14 days free trial but they want your card details before you can have it so be sure to cancel before the 14 days are up or you will incur a charge.

What you should definitely do, however, is get their free Chrome extension – that will give you some great analysis of the websites you are researching at no charge – bargain.

WooRank is a competent package so far as it goes but others such as WooRank, Raven Tools and others deliver more for the same, or similar, money – see our SEO Resources Page.

WooRank

Where To Find It
https://www.woorank.com
Product Type
Keyword Rank Tracker & other SEO Tools
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 14 days
Price
From £59/month.

AccuRanker Rank Tracking Tool

Accuranker – a Rank Tracking Tool with a Sense of Humour.

I was first alerted to the Accuranker rank tracking tool by someone posting on a forum about how volatile Google’s page rankings had been and how a free tool from Accuranker, called “Google Grump” could help to assess just how volatile the mighty Google was at any point in time. It’s just a bit of fun really but it does serve to illustrate that search engine results are not permanent, or even semi-permanent. Just because you are on the first page for a particular search phrase today does not mean you will be so tomorrow. Some of that is under your control – how often do you update your content or add new content? However, Google are always in control and they could decide, at any time, to change their ranking algorithms in a way which could impact your website’s visibility in the search results, sometimes for the better, sometimes not. Leaving aside the fun stuff, Accuranker’s main offering is a very tidy and powerful rank tracking tool. It is not a freebie, although there is a free trial, but it is a serious tool for serious SEO people. As you would expect, Accuranker, being as it is a rank tracking tool, does exactly that. They claim that, because they have servers in every country that they support, they can deliver keyword rankings with 99.9% accuracy, both globally and at the local level. Impressive, and difficult to either prove or disprove, but I’ve no reason to disbelieve them.

Accuranker pricing plans

Accuranker is a monthly plan service, starting at $49 for tracking up to 500 keywords. There’s a 10% discount if you pay annually. At this sort of price there are other tools out there which will give you more in terms of tools and number of keywords which can be rank tracked – Accuranker is not much more than a keyword ranking tool and, although it is very good, you could probably get much more for your money if you shopped around. If you increase the tracking limit up to 1000 words then the monthly charge rises to $79, and so it goes on. My day-to-day tracking is done with a tool called SEO Powersuite Ranktracker which gives you an unlimited number of words to track for less money – although their plans are somewhat different and they are in the midst of changing the way they operate. There is a free trial for Accuranker though so give it a go – here’s the link: https://www.accuranker.com/

AccuRanker

Where To Find It
https://www.accuranker.com/
Product Type
Keyword Rank Tracker & other SEO Tools
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 14 days
Price
From $79/month, less 10% if you pay annually.

Local Rank Tracking with Brightlocal

Local rank tracking and local SEO in general is a large part of what I do for a living and I was going to write this product introduction in a way that would imply that I had just discovered BrightLocal and had been blown away by it.

My “intregity” however, quite rightly, got the better of me – the truth is I’ve long been a fan of BrightLocal and their superb toolkit for local rank tracking and Local SEO projects. I’ve only decided to write about it specifically, as opposed to a general BrightLocal review, which I’ve already done, because local rank tracking is now a major issue due to Google’s recent shake up of the local search results page.

The image above shows the range of local rank tracking and other SEO tools which are available from the BrightLocal dashboard. This short BrightLocal review is focused on the local rank tracking capabilities of the platform and I have covered the other tools in different reviews. The reason I wanted to highlight local rank tracking is because I believe that it is an essential part of almost all local SEO campaigns and, in fact, a vital part of all local digital marketing campaigns.

Google really threw everything up into the air when they rearranged the search results page (SERP), layout for local searches. In comes the local map results and the “pack” results which, up until then, had not really been an issue for local businesses.

Now, they are!

Regardless of whether you choose to use a platform such as BrightLocal or not, every business that trades in their local community should, at the very least, make sure that their Google My Business listing is complete, up to date and, most important of all, verified. Doing that will pretty much make sure that your website and business details are shown when someone is looking for the products or services that you supply, in your area.

Once all of that is done, the issue of competitors comes into focus. OK so your business is appearing in local search results, but where – at the top, halfway down, on the second or subsequent pages? Why are other businesses doing better than you?

There are many reasons why this kind of thing might be happening but before you can really start to understand those reasons, you should try to get a clear picture of how you compare to the other businesses and how you rank for the keywords or phrases that are important to you. BrightLocal’s local rank tracking tools will help you with that.

BrightLocal have a local rank tracking tool which has been specifically designed from the outset to monitor your organic, mobile, and local search rankings from a single dashboard. This means that you can quickly react to changes that might occur.

Once set up, (it’s really easy), you can track your business’ organic, mobile, and maps rankings on every relevant platform such as Google Search, Google Maps, Yahoo, Yahoo local, Bing, and Bing Local. One clever feature is that it enables you to see the SERP results from any location as if you were actually located there and monitor your progress against your competitors. If you are not doing well for a particular keyword, you can see who is, and then begin to understand why.

See how you rank for all the keywords that are important to you, on every local platform

Tools like this, and BrightLocal’s Citation and Google My Business audit tolls really do make local rank tracking and optimisation a realistic prospect, even for non-professsionals.

BrightLocal’s local rank tracking and other local SEO tools are included in a very reasonable monthly subscription which starts at $29/month for a single business subscription. There’s a free 14 day trial which I strongly suggest that you take and see for yourself just how useful these tools can be.

Where To Find It

Brightlocal Homepage

Paid/Free?

Paid, Various Options

Free Trial Available?

Yes – limited free account

Price

$29/month entry level.

SERPWoo – Advanced Rank Tracking & SEO

SERPWoo is an in-depth rank tracking tool.

Now I know that many people agree with me in thinking there are too many keyword rank tracking tools out there, many of which are simply lookalikes of each other.

Occasionally a new one comes along and raises my eyebrow because its a little bit different – SERPWoo is one such example, read this SERPWoo review and see if you agree.

What does SERPwoo do?

Well, first and foremost it’s a Keyword Rank Tracking platform that lets you track your chosen keywords. Normally, these trackers check how your domain is doing for however many keywords you specify and show you how your ranking changes over time. That’s useful and can be invaluable when doing SEO and PPC campaign work.

Most rank trackers can track a single domain over the top 100 results in Google. These keyword rank trackers claim to help you optimize your SEO, but in order to do that properly you not only need to see your own campaigns but also what your competitors and others are doing and to be able to understand how the best performers are getting the results they are getting.

SERPW00 comes with in-depth rank tracking and tracks all of the results for any given keyword so it’s easy to see how you are performing compared to your competitors.

SERPWoo Keyword Rank Tracking

If it’s detail you want – SERPWoo has got it – maybe a little too much of it in the case of the above chart. What you are actually seeing here is the historical performance for the top 20 domains for the keyword “Natalie Dormer” and your eyes are automatically drawn to the messy line chart in the middle but try to forgive that and take a look at the useful statistics at the bottom including Domain Data, (Age etc) as well as Majestic backlink data, MOZ data and social media statistics. All very useful stuff and way beyond the scope of most rank trankers.

Other SERPWoo Features

Whilst it’s true that keyword rank tracking is the most important feature within SERPWoo, there is another very useful addition which is becoming more and more of an issue for many online businesses – online reputation management. Now that it is so easy to vent your spleen about a business, or person, that you either don’t like or have a disagrement with, it is evn more important to be able to monitor and respond to adverse comments on social Media and review sites – SERPWoo includes features to let you do this.

Keyword Research with SERPWoo

You’d be dissapointed if I told you that SERPWoo didn’t have a keyword research tool so i’m happy to say that it does. It’s quite in-depth and useful but no more so than many others out there. If you needed SERPwoo for its main attraction – rank tracking – and decided that you could handle the not incosiderable cost – then SERPWoo is probably capable enough of handling all your ranking and research tasks with reputation management being a welcome extra.

What does SERPWoo Cost?

So what does it cost? Well there is a totally free account on offer but that only gives you up to 3 keywords to track so it’s useless for real time useage but great for testing and assessing whether SERPWoo is the right choice for you. Once you need to grow out of the free account then your starting point is the “Bronze” account which gives yo up to 750 keywords to track and comes in at $49 per month. Bronze does not let you track mobiles so that renders it useless for most site owners and small agencies. The first plan to give you everything, and up to 2000 keywords to track, is the Silver @ $99.95 per month.

Also worthy of consideration – SEMRush and SERPstat

SERPWoo

Type

SEO, Rank Tracking & other tools

Where To Find It

https://www.serpwoo.com/

Paid/Free?

Free & Paid Options

Free Trial Available?

Yes plus a totally free account with low limits is available

Price

Plans start at $49.95/month (Bronze).

SERPs – Keyword Rank Tracking & Other SEO Tools

SERPs, (serps.com) is a USA company offering a range of paid for, and some completely free, tools for keyword rank tracking and keyword research.

I realise of course that you are probably aware that there are a great many such tools out there, some free, some not and varying a great deal in terms of quality and cost. So how do you find the best one for you, for your projects, your campaigns and is SERPs or SERPs.com the one for you?

Would you use the same tools for a ppc campaign that you use for a content marketing campaign, or an SEO ranking project? Probably, yes, but not always.

One thing is for sure however, no matter what your digital marketing strategy is, you will almost certainly need to carry out keyword research at some point.

Inevitably, when comparing keyword research tools, it is necessary to take into account Google’s free of charge Keyword Planner. It is probably the most widely used keyword research tool out there and forms the basis for many other such tools because it is actually the source of the raw data that they use. So, if you decided to go for one of the market leaders, such as Market Samurai, you would find that their raw data actually comes from Google Keyword Planner.

This is also the case for the subject of this mini SERPs.com review.

However, like Market Samurai and many others, SERPs does bring something to the party. In particular, I like their free Keyword Rank Checker Tool, https://serps.com/tools/rank-checker/, which lets you check a keyword or phrase and see the top 250 websites that rank on Google for that phrase. You cn do this by geographical area as well, which is very useful for local seo.

Check keywords for free with the free SERPs keyword Rank Checker

The above search would give me up to 250 listings for websites that met the crieria entered into the SERPs.com free Keyword Rank Checker tool:

SERPs.com free keyword rank checker

Using this list to identify which of my competitors in the geographical location entered, Cambridge, England in this case, I can see which of my competitors are getting the top positions and then do some further rearch to find out why.

The free rank tracking tool only lets you check one keyword at a time and you would need a paid subscription to check multiple keywords, all fair enough I suppose.

The current range of free tools from SERPs.com

So far, so good. The free tools are excellent, if a little limited, and the Geographical Location search option is particularly useful to anyone doing local seo.

But what if you need to upgrade to a paid service? Well, that’s when you have to do some serious thinking. $49/month is the entry level price with the ability to track just 300 keywords, the next level, “Agency” plan increases that to 1,000 keywords and, if that’s not enough which it won’t be for most agencies of any size, additional keywords may be tracked at a rate of $100 per 1000 words. This tool could start to get expensive.

There’s a free trial of the full range of SERPs tools which I certainly suggest you take advantage of but when making your mind up about a paid subscription there are many more tools to try, some offering considerably better value for money.

SERPs

Where To Find It
https://serps.com/tools/
Product Type
Keyword Rank Tracker
Paid/Free
Paid, Various Options plus some free tools
Free Trial Available
Yes – 30 days
Price
$49/month entry level

SE Ranking – Affordable SEO Tools Platform

SE Ranking is a full-featured SEO tools platform that is offered at several user levels, and at very reasonable monthly rates.

A combination which will make it accessible and affordable for even the smallest SEO operator or agency as well as for in-house use by small or startup businesses.

All the usual suspects are there of course, including; Rank Tracking, Site Audit. Backlink Tracking, and so on. However, to simply pigeon hole SE Ranking along with all the other similar services at this kind of price level would be to miss what is, in my opinion, one of it’s best features, this being its social media management function – not often seen at this price level.

SE Ranking also has very detailed competitor analysis, essential if you are serious about raising your online visibility and competing seriously in your marketing landscape.

Another feature you won’t often see in packages at this level – the Marketing Plan Feature.

I love this. Whoever though of including a feature like this in an integrated SEO platform was truly inspired – it’s exactly what small businesses and small marketing agencies need – although the former might find it a bit overwhelming, such is the level fo detail it offers. Maybe this is an ideal service for small SEO specialists and digital marketing agencies to offer to their clients, and potential clients as part of their onboarding process.

Presentation is often an issue with all-in-one platforms like this with data being shown in a non-helpful way. None of that with SE Ranking – everything is presented clearly and concisely using easy to read dashboards and user-definable reports.

The SE Ranking Report Writer is powerful and flexible, allowing users to produce reports by dragging “widgets” onto the report area. so, you want a report with your keyword rankings – just drag that widget over. Need competitor info too, no problem, just drag that widget. Pretty soon you’ll have a report to meet you, or your client’s, requirements and you can export it as a ready to view .pdf or export it as a spreadsheet for further analysis.

Whether you are incharge of SEO and/or digital marketing in your business or perhaps you are a marleting agency or consultant, this is a platform well worth considering. There is a free trial, 14 days with no credit card required, so be sure to give it a trial run. If you decide that you like what you see then you can climb aboard for as little as £4/month, billed annually.

There’s a lot more I want to tell you about this platform but, at the time of writing, I’ve only just started to explore it in depth myself so I will produce a full review when I’ve learned a bit more – in the meantime, take the free trial, you’ve really nothing to lose.

SE Ranking

Where To Find It
https://seranking.com
Product Type
SEO Tools Platform
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 14 Days
PriceEntry Level Plan
£4/month if you pay annually

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