Local Rank Tracking with Brightlocal

Local Rank Tracking with Brightlocal

Local rank tracking and local SEO in general is a large part of what I do for a living and I was going to write this product introduction in a way that would imply that I had just discovered BrightLocal and had been blown away by it.

My “intregity” however, quite rightly, got the better of me – the truth is I’ve long been a fan of BrightLocal and their superb toolkit for local rank tracking and Local SEO projects. I’ve only decided to write about it specifically, as opposed to a general BrightLocal review, which  I’ve already done, because local rank tracking is now a major issue due to Google’s recent shake up of the local search results page.

The image above shows the range of local rank tracking and other SEO tools which are available from the BrightLocal dashboard. This short BrightLocal review is focused on the local rank tracking capabilities of the platform and I have covered the other tools in different reviews. The reason I wanted to highlight local rank tracking is because I believe that it is an essential part of almost all local SEO campaigns and, in fact, a vital part of all local digital marketing campaigns.

Google really threw everything up into the air when they rearranged the search results page (SERP), layout for local searches. In comes the local map results and the “pack” results which, up until then, had not really been an issue for local businesses.

Now, they are!

Regardless of whether you choose to use a platform such as BrightLocal or not, every business that trades in their local community should, at the very least, make sure that their Google My Business listing is complete, up to date and, most important of all, verified. Doing that will pretty much make sure that your website and business details are shown when someone is looking for the products or services that you supply, in your area.

Once all of that is done, the issue of competitors comes into focus. OK so your business is appearing in local search results, but where – at the top, halfway down, on the second or subsequent pages? Why are other businesses doing better than you?

There are many reasons why this kind of thing might be happening but before you can really start to understand those reasons, you should try to get a clear picture of how you compare to the other businesses and how you rank for the keywords or phrases that are important to you. BrightLocal’s local rank tracking tools will help you with that.

BrightLocal have a local rank tracking tool which has been specifically designed from the outset to monitor your organic, mobile, and local search rankings from  a single dashboard. This means that you can quickly react to changes that might occur.

Once set up, (it’s really easy), you can track your business’ organic, mobile, and maps rankings on every relevant platform such as Google Search, Google Maps, Yahoo, Yahoo local, Bing, and Bing Local. One clever feature is that it enables you to see the SERP results from any location as if you were actually located there and monitor your progress against your competitors. If you are not doing well for a particular keyword, you can see who is, and then begin to understand why.

Local rank tracking with BrightLocal

See how you rank for all the keywords that are important to you, on every local platform

Tools like this, and BrightLocal’s Citation and Google My Business audit tolls really do make local rank tracking and optimisation a realistic prospect, even for non-professsionals.

BrightLocal’s local rank tracking and other local SEO tools are included in a very reasonable monthly subscription which starts at $29/month for a single business subscription. There’s a free 14 day trial which I strongly suggest that you take and see for yourself just how useful these tools can be.

Where To Find It

Brightlocal Homepage

Paid/Free?

Paid, Various Options

Free Trial Available?

Yes – limited free account

Price

$29/month entry level.

SERPWoo – Advanced Rank Tracking & SEO Tools

SERPWoo is a rank tracking tool. Now I know that many people agree with me in thinking there are too many keyword rank tracking tools out there, many of which are simply lookalikes of each other.

Occasionally a new one comes along and raises my eyebrow because its a little bit different – SERPWoo is one such example, read this SERPWoo review and see if you agree.

What does SERPwoo do?

Well, first and foremost it’s a Keyword Rank Tracking platform that lets you track your chosen keywords. Normally, these trackers check how your domain is doing for however many keywords you specify and show you how your ranking changes over time. That’s useful and can be invaluable when doing SEO and PPC campaign work.

Most rank trackers can track a single domain over the top 100 results in Google. These keyword rank trackers claim to help you optimize your SEO, but in order to do that properly you not only need to see your own campaigns but also what your competitors and others are doing and to be able to understand how the best performers are getting the results they are getting.

SERPW00 comes with in-depth rank tracking and tracks all of the results for any given keyword so it’s easy to see how you are performing compared to your competitors.

SERPWoo Keyword Rank Tracking

If it’s detail you want – SERPWoo has got it – maybe a little too much of it in the case of the above chart. What you are actually seeing here is the historical performance for the top 20 domains for the keyword “Natalie Dormer” and your eyes are automatically drawn to the messy line chart in the middle but try to forgive that and take a look at the useful statistics at the bottom including Domain Data, (Age etc) as well as  Majestic backlink data, MOZ data and social media statistics. All very useful stuff and way beyond the scope of most rank trankers.

Other SERPWoo Features

Whilst it’s true that keyword rank tracking is the most important feature within SERPWoo, there is another very useful addition which is becoming more and more of an issue for many online businesses – online reputation management. Now that it is so easy to vent your spleen about a business, or person, that you either don’t like or have a disagrement with, it is evn more important to be able to monitor and respond to adverse comments on social Media and review sites – SERPWoo includes features to let you do this.

Keyword Research with SERPWoo

You’d be dissapointed if I told you that SERPWoo didn’t have a keyword research tool so i’m happy to say that it does. It’s quite in-depth and useful but no more so than many others out there. If you needed SERPwoo for its main attraction – rank tracking – and decided that you could handle the not incosiderable cost – then SERPWoo is probably capable enough of handling all your ranking and research tasks with reputation management being a welcome extra.

What does SERPWoo Cost?

So what does it cost? Well there is a totally free account on offer but that only gives you up to 3 keywords to track so it’s useless for real time useage but great for testing and assessing whether SERPWoo is the right choice for you. Once you need to grow out of the free account then your starting point is the “Bronze” account which gives yo up to 750 keywords to track and comes in at $49 per month. Bronze does not let you track mobiles so that renders it useless for most site owners and small agencies. The first plan to give you everything, and up to 2000 keywords to track, is the Silver @ $99.95 per month.

Also worthy of consideration – SEMRush and SERPstat

SERPWoo

Where To Find It
https://www.serpwoo.com
Product Type
Keyword Rank Tracker
Paid/Free
Paid, Various Options
Free Trial Available
Free account available with limited options
Price
Entry Level $49.95/month

SERPs – Keyword Rank Tracking & Other SEO Tools

SERPs, (serps.com)  is a USA company offering a range of paid for, and some completely free, tools for keyword rank tracking and keyword research.

I realise of course that you are probably aware that there are a great many such tools out there, some free, some not and varying a great deal in terms of quality and cost. So how do you find the best one for you, for your projects, your campaigns and is SERPs or SERPs.com the one for you?

Would you use the same tools for a ppc campaign that you use for a content marketing campaign, or an SEO ranking project?  Probably, yes, but not always.

One thing is for sure however, no matter what your digital marketing strategy is, you will almost certainly need to carry out keyword research at some point.

Inevitably, when comparing keyword research tools, it is necessary to take into account Google’s free of charge Keyword Planner. It is probably the most widely used keyword research tool out there and forms the basis for many other such tools because it is actually the source of the raw data that they use. So, if you decided to go for one of the market leaders, such as Market Samurai, you would find that their raw data actually comes from Google Keyword Planner.

This is also the case for the subject of this mini SERPs.com review.

However, like Market Samurai and many others, SERPs does bring something to the party. In particular, I like their free Keyword Rank Checker Tool, https://serps.com/tools/rank-checker/, which lets you check a keyword or phrase and see the top 250 websites that rank on Google for that phrase. You cn do this by geographical area as well, which is very useful for local seo.

SERPs.com Free Keyword Rank Tracker

Check keywords for free with the free SERPs keyword Rank Checker

The above search would give me up to 250 listings for websites that met the crieria entered into the SERPs.com free Keyword Rank Checker tool:

SERPs.com free keyword rank checker

Using this list to identify which of my competitors in the geographical location entered, Cambridge, England in this case, I can see which of my competitors are getting the top positions and then do some further rearch to find out why.

The free rank tracking tool only lets you check one keyword at a time and you would need a paid subscription to check multiple keywords, all fair enough I suppose.

SERPs.com Free Keyword Tools

The current range of free tools from SERPs.com

So far, so good. The free tools are excellent, if a little limited, and the Geographical Location search option is particularly useful to anyone doing local seo.

But what if you need to upgrade to a paid service? Well, that’s when you have to do some serious thinking. $49/month is the entry level price with the ability to track just 300 keywords, the next level, “Agency” plan increases that to 1,000 keywords and, if that’s not enough which it won’t be for most agencies of any size, additional keywords may be tracked at a rate of $100 per 1000 words. This tool could start to get expensive.

There’s a free trial of the full range of SERPs tools which I certainly suggest you take advantage of but when making your mind up about a paid subscription there are many more tools to try, some offering considerably better value for money.

SERPs

Where To Find It
https://serps.com/tools/
Product Type
Keyword Rank Tracker
Paid/Free
Paid, Various Options plus some free tools
Free Trial Available
Yes – 30 days
Price
$49/month entry level

SE Ranking – Affordable SEO Tools Platform

SE Ranking is a full-featured SEO tools platform that is offered at several user levels, and at very reasonable monthly rates.

A combination which will make it accessible and affordable for even the smallest SEO operator or agency as well as for in-house use by small or startup businesses.

All the usual suspects are there of course, including; Rank Tracking, Site Audit. Backlink Tracking, and so on. However, to simply pigeon hole SE Ranking along with all the other similar services at this kind of price level would be to miss what is, in my opinion, one of it’s best features, this being its social media management function – not often seen at this price level.

SE Ranking also has very detailed competitor analysis, essential if you are serious about raising your online visibility and competing seriously in your marketing landscape.

Another feature you won’t often see in packages at this level – the Marketing Plan Feature.

I love this. Whoever though of including a feature like this in an integrated SEO platform was truly inspired – it’s exactly what  small businesses and small marketing agencies need – although the former might find it a bit overwhelming, such is the level fo detail it offers. Maybe this is an ideal service for small SEO specialists and digital marketing agencies to offer to their clients, and potential clients as part of their onboarding process.

Presentation is often an issue with all-in-one platforms like this with data being shown in a non-helpful way. None of that with SE Ranking – everything is presented clearly and concisely using easy to read dashboards and user-definable reports.

The  SE Ranking Report Writer is powerful and flexible, allowing users to produce reports by dragging “widgets” onto the report area. so, you want a report with your keyword rankings – just drag that widget over. Need competitor info too, no problem, just drag that widget. Pretty soon you’ll have a report to meet you, or your client’s, requirements and you can export it as a ready to view .pdf or export it as a spreadsheet for further analysis.

Whether you are incharge of SEO and/or digital marketing in your business or perhaps you are a marleting agency or consultant, this is a platform well worth considering. There is a free trial, 14 days with no credit card required, so be sure to give it a trial run. If you decide that you like what you see then you can climb aboard for as little as £4/month, billed annually.

There’s a lot more I want to tell you about this platform but, at the time of writing, I’ve only just started to explore it in depth myself so I will produce a full review when I’ve learned a bit more – in the meantime, take the free trial, you’ve really nothing to lose.

SE Ranking

Where To Find It
https://seranking.com
Product Type
SEO Tools Platform
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 14 Days
PriceEntry Level Plan
£4/month if you pay annually

SerpBook – Keyword Ranking Tool

SerpBook is a full-featured keyword ranking tool that covers rankings on Google, Yahoo and Bing.

All country variations are supported for Google but it is not clear whether this is the case for Yahoo and Bing as well. YouTube has recently been added to the search engines covered by SerpBook.

The publishers of SerpBook have gone to great lengths to make their tool especially useful to agencies and professional marketers by providing sophisticated white-label reporting capabilities. Client reports can be compiled automatically and scheduled for delivery via email as and when required. As I am well-aware myself, this is a very time-consuming task and SerpBook are right on the ball if they have managed to make it both easier and quicker.

Another useful addition to Serpbook that other keyword tracking tools do not have is the ” ViewKey” –  a sharable link directly to a keyword category. By assingning a ViewKey with read only permissions, anyone can see live, up to date keyword rankings. This is ideal for keeping clients up to date or for internal use by distributing the Viewkey to management and co-workers who need to see performance data like this.

Keyword rank tracking is plentiful in today’s SEO and PPC marketplace. It’s one of those things that you need to do, it’s like the speedometer on your car – not the most exciting bit of equipment to be fitted to the vehicle but vital in order to see how fast you’re going and whether you are breaking the law. You need to see where you are in the SERPs for those keywords and phrases that are important to you.

As such, and as far as it goes, SerpBook seems to do a perfectly good job of all of that. There is, however, a “but.” I can’t see any facilitiy to track competitor’s websites side by side with my own in order to see how my site is doing in relation to the competition. If this is true then it is a showstopper for me.

This is a paid service with a free trial option. If you are looking for a keyword rank tracking tool then you have many to choose from and Serpbook should certainly be on your shortlist, especially if the white-label reporting facilitiy is likely to be of use. Other than that, there are better rank trackers out there, albeit at a higher cost in many cases, e.g. SEMrush, SEO Powersuite etc. Nonetheless, this is a well thought of and well established product that deserves to be considered.

Subscriptions start with the “personal” plan at $12/month for up to 50 keywords tracked.

SerpBook

Where To Find It
https://serpbook.com
Product Type
Keyword Rank Tracker
Paid/Free
Paid, Various Options
Free Trial Available
Yes
Price
From $12/month with up to 50 keywords tracked

SEO Rank Monitor

SEO Rank Monitor is a comprehensive suite of keyword rank monitoring tools and other useful SEO tools that are offered on a monthly subscription basis.

Here we have another serious contender for your shortlist of possible rank monitoring or keyword monitoring platforms to help with your digital marketing strategy.

SEO Rank monitor has been around for quite a while now and is one of the better established rank monitoring platforms.

SEO Rank Monitor Keyword Tracking

If you visit their website you should proceed with some caution however – for example, the make the claim “Only SEO Rank Monitor offers reports on mobile rankings” which is patently untrue. SEMrush and SEO Powersuite, to name but a couple, offer this as well. There are others and they must know that so I’m not sure why they make such a claim. Maybe it was true when they originally said it, (I don’t know), but it isn’t true now.

Other than that, the package offers all of the facilities you would expect from a keyword tracking tool and then some. It seems to be particularly strong on local rank tracking with the ability to specify the geographical location, e.g. town or city, that you want to track results in although if you are majoring on that you may find Brightlocal a better bet.

Another facility which is always good to see is the  “Competition” tool which lets you analyse the competition to your own digital marketing strategy – it’s amazing how many so-called SEO tools do not have proper competitor analysis facilities. Anyone who really does digital marketing for a living will tell you that faiure to have an in-depth knowledge of your online competition, (which, incidentally,  may not be the same as your off-line competition), is a disastrous mistake to make. My only complaint is that, even on their biggest plan, you are limited to just 5 competitors and anyone who thinks that by analysing just 5 competitors they are doing enough is, frankly, delusional, unless they happen to be in an ultra-specialist niche where there are few, if any, competitors.

In terms of cost, SEO Rank Monitor is reasonably priced and has an “Personal” plan to accomodate the smaller user although the keyword tracking limit of 100 words is a bit miserly. This option is priced at just $19/month and, as such, is good value if your needs are relatively limited.

There is a completely free 14 day trial which I encourage you to take, (no credit card required), in order to see what this nicely presented and versatile package has to offer.

 

 

SEO Rank Monitor

Where To Find It
http://www.seorankmonitor.com/
Product Type
Keyword Rank Tracking
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 14 days
Price
From $19/month.