Marin Software are justifiably well known as a provider of PPC bid management software, mainly to marketing agencies. Their scope, and product range, is now much wider than that and Perfect Audience is their answer to the need for an effective ad retargeting platform.
Perfect Audience Claim To Be “One Solution to all your Retargeting Needs”
Most marketers believe that, most of the time, people do not make a purchase on their first point of exposure to a product or service. Usually they will look around, compare specifications and prices and maybe look at some customer reviews before they hit the buy button. Trouble is, when they do make their minds up – they might not be on your website, they will probably be on your competitor’s site, so you lose the sale.
Retargeting, or remarketing as Google calls it, can reduce the impact of this behaviour. If someone visits your site but does not convert then a cookie or “smartpixel” is added to their browser and they are added to your “audience”. When they visit another website that carries ads your ad will be shown to them again – it could be a reminder or “next step” ad to persuade them to come back and complete the sale.
Marin are past masters of anything to do with paid ads and how to make them more efficient so i have no hesitation in recommending that you take a good look at retargeting with Marin’s platform Perfect audience. They offer a free trial which removes most of the risk and their charging structure is very fair and friendly, even to the smaller business.
Cost, however, although important, is only part of the equation with retargeting campaigns. Even if you ignore the Analytics for “normal” ppc campaigns you simply cannot do so for retargeting campaigns. There are so many variables that being on top of the numbers is vital. Fortunately, Perfect Audience, with its pedigree of coming from a company like Marin who are pretty good at winning “numbers games,” caters for this need very well. There are excellent analytics and reporting options built into the Perfect Audience platform making true campaign control a snip.
With remarketing options for most of the popular sites, the places where your visitors are likely to go after leaving your site, including Facebook and Twitter, Perfect Audience is well placed to make sure that you maximise on your conversions.
Perfect Audience is a grown-up product from a well established supplier of some note in the fields of PPC and PPM, (price per thousand impressions), advertising so if those activities form a part of your digital marketing strategy then be sure to take the free trial option and give Perfect Audience a try.
Where To Find It
Paid, Various Options
Free Trial Available
Yes – 14 days, full featured
Depends on your ppc budget