Switchy – retargeting url shortener

Switchy – retargeting url shortener

Switchy – retargeting url shortener

Switchy is a url shortener that is designed for use in remarketing campaigns.

There are quite a few url shorteners around so the introduction of another, in itself, does not get me that excited. However, this is more than just a url shortener, having as it does, quite sophisticated link tracking capabilities which make it ideal for use with remaketing campaigns. You can use Switchy to shorten, customise & track your links in social media posts, ads, blogs posts, emails and elsewhere, all of which makes it well worth consideration.

With Switchy you can capture & retarget everyone who clicks on your links and improve conversion rates dramatically.

Use Switchy to customise your social media links

With Switchy in your marketing toolbox you can quickly customise (in just two clicks) the appearance of your shared posts on social networks. Just edit the title, the description and the picture to make your links shine again and boost your CTR as a resul!

Now you can have short links with retargeting Pixels in your social media posts and be able to track, capture & retarget everyone who clicks on your links through Facebook, Instagram, Twitter, LinkedIn, Google Ads, Quora, Pinterest – Supercharge your ads and improve your marketing return on investment.

Now you can get in-depth analytics reports about your links in real-time

Once your retergeting links are up and running you can keep track of them easily using Switchy. Now you can see real-time data about your links directly in your analytics dashboard. Switchy provides you with clear and detailed metrics including clicks numbers, referrers, audience sources and so on. You can also run AB Testing, smart ads and much more efficient campaigns!

With Switchy you can be sure of GDPR & CCPA Compliance for your links and campaigns

All you need to do is integrate a privacy opt-in pop-up to your retargeting links and compliance can be easily achieved. Just add your company name, your website and a redirecting link to your Privacy Policy. Using this method your audience can accept or decline the retargeting pixels as they wish.

Pricing

Paid plans start at $19/month and it is recommended that you give it a try. If all you want is a url shortener then there are other, free, options available but for remarketing purposes, this takes some beating at the price. 

Other similar tools: http://www.thedigitalmarketingdirectory.com/listing-url-shorteners/

https://switchy.io/

Switchy

Where To Find It
https://switchy.io/
Product Type
URL shortener for retargeting
Paid/Free
Paid, Various Options
Free Trial Available
Yes
Price
From $19/month.

Adduco Facebook Ad Management & Marketing Insights

Adduco Facebook Ad Management & Marketing Insights

Adduco Facebook Ad Management & Marketing Insights

What is Adduco and what does it do?

Upon first exposure to Adduco you might be forgiven for having a slightly bewildered look on your face. The thought that will be turning around in your mind will be along the lines of “what is Adduco and what on earth does it do?” I’ve tried to put the answer to that into a single sentence but, my friends, I have failed. Adduco is a comprehensive, and, dare I say, complex, solution to a problem that you may not realise you have. 

The Adduco website isn’t much help either , being steeped, as it is, in overlong sentences that are rammed with jargon that will be meaningless to many people. In fact, it wasn’t until I came across Adduco being offered at a lifetime discount on AppSumo that I finally began to appreciate what it is all about.

Here then, is AppSumo’s succinct description of exactyl what Adduco has to offer – “Adduco is a data platform that gives you the intelligence tools you need to organize and personalize your ads so you can increase sales.” By connecting your Facebook, Instagram and/or Google Analytics accounts, Adduco lets you instantly see 30 different customer persona visualizations. These visualizations will be populated across the Insights Canvas, a kind of dashboard giving you a breakdown of your total audience. You’ll be able to see a spread of actionable psychometric and behavioral data points related to your audience, such as consumption preferences, consumer need and values, average engagement, and purchase interest.

The Adduco website summarises the functionality of the platform with these three bullet points:

  • Aquire Customers Identify your best prospects and find actionable insights to beat sales objectives.
  • Engage Customers Enrich your customer database, build personalised campaigns, and improve attribution.
  • Address Customers Create advanced segments to build and target content to individual and audience personalities.

Customers want to understand why your product is perfect for them and the most successful brands provide a personalized experience for their customers that does just that. So how can you give your customers a tailored ads experience that will have them enthusiastically hitting “buy now”?

Adduco is potentially the answer to that conundrum – It enables you to turn sales and marketing interactions into actionable psychometric and behavioral data which, in turn, enables you to get deep customer and audience profiles from common integrations like Facebook, Instagram, and Google Analytics, (N.B no integration with Google Ads yet, which certainly limits its scope).

Adduco then helps you to transform these audience insights into targeted ads with assistive creation tools making this an ideal tool for marketers and agencies looking to find more data on their audiences to facilitate the creation of better-targeted ads.

Reading this may lead you to believe that this is a tool that would be ideal for marketing agencies except that, at the time of writing, it isn’t. There’s no agency functionality built in to enable you to monitor multiple clients campaigns across platforms. You’d have to have a seperate installation of Adduco for every client – nightmare.  

Don’t get me wrong, I can see that this is an intelligent and well designed tool that will eventually be a great help to many people but at the moment it just isn’t finished and I don’t believe that its designers are entirely clear as to what it is they want to produce. If it is an aid to agency management of client campaigns then it isn’t really there yet. For small businesses wanting help with their ad design and management it will probably be too complex. There probably is a band of potential users out there for whom this is everything they’ve been waiting for but the problem is going to be how do they position Adduco to those people and get accross its benefits? Don’t know, but I’m watching closely to find out.

There is an unlimited free trial (limited functionality free account) which I suggest you take advantage of – here’s the link: https://app.addu.co/signup?productID=prod_ERiCHQRXx2pzRF&interval=monthly  

Adduco

Where To Find It
https://addu.co/
Product Type
Ad management
Paid/Free
Paid, Various Options
Free Trial AvailaUnlimited14 days
Price
From $99/month

Perfect Audience – Retargeting Platform by Marin Software

Perfect Audience – Retargeting Platform by Marin Software

Marin Software are justifiably well known as a provider of PPC  bid management software, mainly to marketing agencies. Their scope, and product range, is now much wider than that and Perfect Audience is their answer to the need for an effective ad retargeting platform.

Perfect Audience by Marin Bid Management and retargeting software

Perfect Audience Claim To Be “One Solution to all your Retargeting Needs”

Most marketers believe that, most of the time, people do not make a purchase on their first point of exposure to a product or service. Usually they will look around, compare specifications and prices and maybe look at some customer reviews before they hit the buy button. Trouble is, when they do make their minds up – they might not be on your website, they will probably be on your competitor’s site, so you lose the sale.

Retargeting, or remarketing as Google calls it, can reduce the impact of this behaviour. If someone visits your site but does not convert then a cookie or “smartpixel” is added to their browser and they are added to your “audience”. When they visit another website that carries ads your ad will be shown to them again – it could be a reminder or “next step” ad to persuade them to come back and complete the sale.

Marin are past masters of anything to do with paid ads and how to make them more efficient so i have no hesitation in recommending that you take a good look at retargeting with Marin’s platform Perfect audience. They offer a free trial which removes most of the risk and their charging structure is very fair and friendly, even to the smaller business.

Cost, however, although important, is only part of the equation with retargeting campaigns. Even if you ignore the Analytics for “normal” ppc campaigns you simply cannot do so for retargeting campaigns. There are so many variables that being on top of the numbers is vital. Fortunately, Perfect Audience, with its pedigree of coming from a company like Marin who are pretty good at winning “numbers games,” caters for this need very well. There are excellent analytics and reporting options built into the Perfect Audience platform making true campaign control a snip.

With remarketing options for most of the popular sites, the places where your visitors are likely to go after leaving your site, including Facebook and Twitter, Perfect Audience is well placed to make sure that you maximise on your conversions.

Marin Twitter retargeting

Perfect Audience is a grown-up product from a well established supplier of some note in the fields of PPC and PPM, (price per thousand impressions), advertising so if those activities form a part of your digital marketing strategy then be sure to take the free trial option and give Perfect Audience a try.

Perfect Audience

Where To Find It
http://www.perfectaudience.com
Product Type
Retargeting Platform
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 14 days, full featured
Price
Depends on your ppc budget

AdRoll – Retargeting Platform

AdRoll – Retargeting Platform

AdRoll is a widely used and well-established retargeting / remarketing platform that is available at a very reasonable cost.

Retargeting, or remarketing as Google calls it, is an activity that should be including in almost every digital marketing strategy. Adroll is well-established as a PPC ad retargeting platform that enables advertisers to show their ads to carefully selected audiences across a variety of websites including Facebook and Twitter.

To leave it at that, however, would be to do AdRoll a huge injustice – they are so much more than just a way of retargeting audiences as they travel around the web, although that is undoubtedly their primary function and they are very good at it.

Here’s a snapshot from the AdRoll website which will give you an idea as to the extent of their proposal:
Adroll retargeting

I’ve used AdRoll to retarget people who have visited my client’s websites as they move around the Internet to other websites. Since many people will include a visit to Facebook in their browsing activity AdRoll’s ability to let you retarget people on that, and other Social Media websites, is very useful and well worth using even if you don’t need any of their other facilities.

The other thing I’d like to say about AdRoll is that they are very approachable and accessible, even to smaller operators whereas other platforms can be unavailable to that sector due to cost and on the basis that they are simply too small to warrant attention. Alternative services offering similar products include the likes of AdTech, now part of AOL, are not really viable for the smaller business and not at all transparent about pricing and other issues.

AdRoll have a very useful pricing tool but the thing to remember is that you are actually buying ads with your money – AdRoll don’t have a management fee neither do they hold you to a minimum spend or lengthy contract. This makes the platform ideal for the smaller agency or business.

Retargeting is, by its nature, quite a complex activity which is easy to get wrong and waste a lot of money and for that reason it is probably best left to those who know how to use it effectively but the AdRoll website is full of useful guidance and support material if you want to go it alone. All ppc activity needs careful monitoring and frequent optimisation but this is even more important with retargeting campaigns.

Almost every website will have a proportion of visitors who leave the site and never return, even if the contents of that site were completely relevant to them. They simply get waylaid by another site that is equally relevant but which does a better job of engaging, retaining and converting them into a paying customer at some point in the future – exactly why retargeting is needed.

If you want to up your conversions and widen your marketing horizons I’d certainly take a look at ad retargeting with AdRoll.

AdRoll

Where To Find It
https://www.adroll.com
Product Type
PPC Ad retargeting platform
Paid/Free
Paid, Various Options
Free Trial Available
Yes
Price
No minimum spend, depends on your ad budget.

Optimonk – A New Take On Retargeting

Optimonk – changing the face of retargeting

Optimonk is described by its makers as a tool for onsite retargeting which can help to significantly improve conversions rates for your website traffic.

Classic retargeting waits for someone to visit your website and, when they do, adds a cookie or a “pixel” to their browser so that they can be identified when visiting other sites and targeted with reminder ads and so on.

Powerful stuff but in order for it to work the “customer” has to leave your website and go to another one where retargeting of ads is supported – by no means all of them. If the targeted visitor does not visit another site where you can retarget them with a suitable message then they are lost.

Optimonk operates rather differently – it allows you to retarget the visitor with a message before they leave your website! How powerful is that?

Optimonk onsite retargeting

As you can see from the diagram, Optimonk detects the “intent” of the visitor and if it thinks they are about to leave your site they are targeted with an appropriate message in order to encourage them to stay and engage with you. Optimonk claims that up to 25% of all visitors will respond to this and result in seriously increased conversion ratios.

As yet, we have not run a definitive split test in order to see just how many people do respond to the retargeting message but I’d encourage you to give it a try for two main reasons:

  • Even a small improvement to conversion rates can put money in your pocket
  • This is not a complex, fiddly, process where you need to phone the developer in order to get it set up and running – just one small snippet of code to be placed on the page, Optimonk supports most major platforms including WordPress, Drupal, Magento & Joomla.

Plus, there’s a third reason – this product is reasonably priced and they give you 14 days full access trial for free so you can do your testing on them!

Optimonk costs $29/month for one site and up to 5,000 visitors. Larger plans are available if you have more visitors than that, or if you have multiple sites.

 

LeadPages

Where To Find It
http://link.leadpages.net
Product Type
Keyword Research & Competitor Analysis
Paid/Free
Paid, Various Options
Free Trial Available
No
Price
From $16/month if you pay annually.