In this post Brian Dean, founder of Backlinko, breaks down EVERYTHING you need to know about NoFollow links.
Here you will find everything you need to know about nofollow links vs DoFollow links. What they are. Why they’re important and whether or not they help with SEO.
A/B Rankings – Intelligent SEO Tools
A/B Rankings is a suite of Search Engine Optimisation tools, with emphasis on the target site’s content and how well its pages are optimised for those keywords and phrases that are important to it.
Deep Dive Your SEO Topic Research
With A/B Rankings you can analyze your niche’s search result pages, compare your content to your top competitors using the platform’s powerful NLP topic and entity research tool and discover thousands of keyword suggestions and hundreds of your customers questions from Google’s People Also Ask. Their keyword grouping tool will help you to kick start your own topic clusters in their useful content planner tool.
BOOST Your Site’s Clickthrough Rate
Increase your CTR by testing your page titles
Your titles should be bringing you more traffic. Split test your copy to find the best performing snippets, and get up to 50% more clicks for the same positions.
Discover Long Tail Keyword Opportunities with A/B Rankings
We crawl your site each week on autopilot, comparing your content to your existing rankings, and highlighting ‘missing’ keyword opportunities.
Update your content to include new synonyms and modifiers in your copy, headings and titles and see overnight gains in search visibility
Solve Competing Content Issues & Prevent Keyword Cannibalisation
If you optimise multiple pages for the same keyword(s) then it is possible that they will compete with one another in the search engine resuls pages, (SERPs). This means that your potential customer might not see the most appropriate page for that particular topic. Now you can stop your pages from competiing with each other with A/B Rankings’ powerful content analysis tools. You can easily find cannibalization issues, identify conflicting pages and ensure your site is prioritising the correct content to rank in order to get the best click through rates.
A/B Rankings Pricing Plans
Paid plans start at $29 for the “Starter Plan and rise up to $199 for an agency plan. See the details here: https://abrankings.com/pricing
Where To Find It
Free Trial Available?
Yes – 14 Days
Starter plan is $29/month
Surfer SEO – there’s a better way to do on-page SEO
Manual analysis of your organic competition take too much time. We know that, because we’ve been doing SEO for the past thirteen years.
Surfer SEO is a platform that will analyse any URL and carry out a comprehensive assessment as to how the page(s) can be optimised for search engine results without the need to acquire backlinks – although that is still a good thing to do.
Alli AI – SEO with Artifical Intelligence
Alli AI – Use AI to Optimise Your Website
Alli AI claims to be the first Search Engine Optimisation platform to make use of AI – but is it?
Yes, we think it probably is, although we are expecting someone to challenge that claim at any moment. In the meantime, however, lets assume that it is true. Upon what evidence do they make that claim?
Well, Alli AI does everything you need to optimise your website. It will find links, index those links and show you how to optimise your content and code, monitor and predict your traffic, watch your site for errors and so on. Alli is made by SEOs for SEOs.
All well and good, but lets look at the system in a bit more detail.
Alli AI gives you an AI-POWERED SEO STRATEGY
Alli AI MAKES SEO FUN AGAIN
Imagine logging on every day and knowing exactly what to do to increase your traffic as much as possible as fast as possible. That’s what this package can do for you – it uses market-leading continually update your SEO strategy and advise you as to exactly what you need to do to stay ahead of the game.
Use Alli AI to GET QUICK WINS
Find the low-hanging fruit, apply the 80/20 rule, however you want to describe it, whatever you want to call it, Alli finds the easiest links to build and recommends the necessary code and content changes for your website in order to boost your rankings as quickly as possible. The publishers are quick to point out that Alli AI isn’t a magic pill that can solve every SEO problem, but it is, nonetheless, pretty good. Search engine results are determined by an algorithm — basically a mathematical equation. If you adjust your website to correspond to certain variables in that equation, your rankings go up – its as simple as that.
Yes, we are on to BACKLINKS again.
Be in no doubt, just in case you were wondering, You Need Backlinks
Alli AI Pricing Plans
Where To Find It
Free Trial Available?
Plans start at $99/month.
WooRank – SEO Tools & Reporting Platform
What is WooRank and what can it do for you?
WooRank describes itself as “a super fast, super easy-to-use SEO audit and digital marketing tool” – and it is. Trouble is, it’s one of many such tools and, as such, the decision as to which one to use is, for many marketers, a hard one to make.
Why? Well, in my opinion there are just too many of these tools out there and, at the end of the day, there is little to choose between them. Many of them offer the same, or very similar, facilities and very few have anything which makes them truly unique. Some SEO tools are free of charge, or minimal cost, whereas others, like WooRank, are not.
WooRank provides all the usual suspects when it comes to functionality – keyword research, rank tracking, SEO site audit etc etc and it does have a few nice touches which could set it apart from the crowd for some users. I particularly like their WooRank Index, see example below, which analyses which features of a website contribute most to its success and visibility – there’s a few surprises there such as the way it highlights just how relatively unimportant it is to have Social Media pages, (no I don’t mean that you shouldn’t have them, just that they are probably not as important as you might think they are when trying to rank your website in the search results).
WooRank isn’t cheap, it starts at £59 per month and has some fairly low limits at that price. They do offer 14 days free trial but they want your card details before you can have it so be sure to cancel before the 14 days are up or you will incur a charge.
What you should definitely do, however, is get their free Chrome extension – that will give you some great analysis of the websites you are researching at no charge – bargain.
WooRank is a competent package so far as it goes but others such as WooRank, Raven Tools and others deliver more for the same, or similar, money – see our SEO Resources Page.
rankingCoach – SEO Coaching Platform
Here’s a novel idea – rankingCoach – an automated online coaching system that leads you through the various tasks required to put you up at the top of the Google SERPs – Search Engine Results Pages.
Yes, they do write the name rankingCoach with a lower case “r” despite it being the first letter of the word and the fact that it is a proper noun. Here’s what the Oxford English has to say about that:
They probably think that is novel and exciting but it really isn’t – eBay have been doing it for years.
Anyway, that’s the end of the grammar lesson, back to rankingCoach the product. What does it do?
Well, the idea is that you interact with the online auditing system and it suggests things that you can do in order to improve your site’s optimisation and get a better rank on Google and, presumably, other search engines too. From what I’ve seen the process could certainly improve the situation if the website was initially built by monkees and the content is fairly naff – you know, poor grammar, incorrect capitalisation etc. A lot of emphasis is given to the need to obtain citations from various directories and other online citation sources (Yelp etc), and I certainly don’t disagree with that, you should do it – or better still, get someone else to do it. If it is done properly the likes of MOZ and Majestic will notice it and it should improve your Citation Flow metric, which may help your Google PageRank, or then again, perhaps it won’t. No one knows for sure.
The optimisation process appears to take into account everything necessary to get a website on track to improve in the rankings. Keyword research, on page optimisation, structural or “technical” SEO and link building are all mentioned as being covered. The all-important aspect of optimisation that so many people ignore – competitive analysis – appears to have been incorporated into the product as well.
It is certainly a great idea and I’m sure that many small businesses could benefit from it – if they could be bothered to do it themselves rather than just pay an SEO specialist to do it for them. I’m sure that many will enjoy learning the processes involved and the joy of watching their website climb the rankings over time.
I’m not at all against the idea behind rankingCoach, I just think it unlikely that it will have much effect on a site’s overall search engine ranking unless it was in a real old mess to begin with – if the site to be optimised is actually set up properly with all the relevant meta tags etc set up, and if it has good content but still doesn’t rank very well, then the solution to the problem is likely to be much more complex. It is at times like this that we have to start straying from the simple fixes and look at how a website can be helped with more “Grey Hat” methods and I see no mention of those on the rankingCoach site.
Pricewise it all seems fairly reasonable with a single site plan starting at £24.95/month for a single project, i.e. 1 website, with additional projects priced at £19.95/month each. If you get your skates on and get the work done quickly you should only need to subscribe for a few months – the optimisation process will largely be a matter of “rinse and repeat” after that. These prices are excluding VAT.
There’s a free trial available for rankingCoach so maybe you should consider giving that a try first. Remember, it can take months to see results from some SEO work so don’t be too disappointed if you don’t get the top spot overnight.
See our other SEO product listings, here.
Where To Find It
Automated SEO coaching platform
Paid, Various Options
Free Trial Available
Yes – 14 days
Entry level plan for 1 site £24.95/month