Inspyder – SEO Tools

Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment – no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help you with your digital marketing strategy and avoid paying for software that will never be used.

That’s a refreshing and different approach and that is also true of the actual modules that are on offer. Yes, of course there is Rank Tracking, Backlink Management and a Site Audit Tool but the Inspyder lineup also includes some less frequently found options including a SiteMap Creator Tool and a neat tool called Orfind which finds web pages on your site which are no longer linked to, in other words “orphaned”.

Inspyder

The Useful Selection Of Tools Available From InSpyder

Another useful sounding tool is Power Search, which enables you to search a website for content that does not normally get indexed by search engines. Power Search searches a website’s HTML code and provides powerful query and scraping tools to locate and scrape the data you are looking for.

We haven’t completed our full Inspyder review yet but check in regularly if you would like to see that – or register here and we’ll let you know when it’s published.

As to cost, well there are a few options. Firstly, you can pick any two tools for $79.92 – remember this is a one-off payment, not a monthly subscription. The Full InSpyder bundle with everything comes in at $194.83. There’s also a custom bundle option – just tell them what you want and they’ll work out a price.

If you have a digital marketing strategy to put into action but don’t want to get tied into lots of monthly subscriptions then this could well be the solution for you.

I must say I do like it when software vendors deal this way. You pay for the product and you’re done. No monthly fees. You can try it for free so get on over to https://www.inspyder.com and see what you think.

Inspyder

Where To Find It
https://www.inspyder.com/
Product Type
SEO Toolkit
Paid/Free
Paid
Free Trial Available
Yes
Price
From $79.92 one-off payment, no monthly fees

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SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point.

All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website Optimisation, Competitive Analysis etc and, based on my so-far limited experience of using them, they seem to do a perfectly good job for the money.

The SEOprofiler interface is nicely laid out and easy to read. There is a good reporting facility which includes a white label option for customising reports to send to clients but only on the higher level plans, the entry level plan does not have this option.

It was good to see that SEOprofiler have included a basic Social Media Management tool with the other tools. Effective management of Social Media is just as important for visibility online as other more traditional activities like Backlink Management and Website Auditing, both of which are also included in SEOprofiler.

As to pricing, SEOprofiler offers a limited function free account but the entry level “Standard” account will cost you $49/month. Currently there is an offer to try the “Smart” account, (normally $99/month) for 30 days at a cost of $1. This will give you access to the white-label and link disinfection functions which a missing from the standard account.

It was good to see that the Social Media module is included in all plans – this option is missing from so many of their competitor’s offerings at this price level. Since Social Media is fast becoming an integral part of most people’s digital marketing strategy this is good news indeed.

All-in-all, SEOprofiler represents good value and is one that you should definitely include on your shortlist – here’s the link in case you want to give it a try.

 

 

 

 

SEOprofiler

Where To Find It
https://www.seoprofiler.com
Product Type
SEO Management & reporting platform
Paid/Free
Paid, Various Options
Free Trial Available
Yes, almost – 30 days for $1
Price
From $49/month.

DeepCrawl – Website Crawler

DeepCrawl – Website Crawler

Actually, according to DeepCrawl, it is “the worlds most comprehensive website crawler”

So what, exactly, is a website crawler?

 

DeepCrawl

Where To Find It
https://www.deepcrawl.com/
Product Type
Website Crawling and auditing tool
Paid/Free
Paid, Various Options
Free Trial Available
Yes
Price
From £29/month “Personal” Plan

 

 

SEnukeTNG – Search Engine Optimisation Supertool

SEnukeTNG – Search Engine Optimisation Supertool

SEnukeTNG is the latest update to a long-standing Digital Marketing Toolkit that is kept in the secret top drawer of many an online marketer.

Why keep it a secret? Well, some of the things that SEnukeTNG is very good at are frowned upon by Google and those who live their lives according to the teachings of the mighty one.

SE Nuke banner-box

Bottom line, SEnukeTNG does lots of things that you will find to be very useful but what it really specialises in is the automation of procuring and building backlinks from other websites in order to boost your ranking in Google’s search results.

There, I’ve said it. This is a tool for those who take SEO very seriously. It needs to be handled with care or you could do all sorts of damage with it. On the other hand, used properly and, preferably, under the watchful eye of an experienced SEOer, this is the equivalent to that naughty supergun than the Iraq government tried to pass off as nothing more than a big pipe for a chemical factory.

In addition to Link Building there are tools for Local SEO and a unique “CrowdSearcher” module which is, to my mind, a real stroke of genius, so long a Google doesn’t start taking exception to it. What CrowdSearcher does is to simulate thousands of people visiting your website and clicking on links within it. this boosts your CTR, (click through rate) and reduces your Bounce Rate – the rate at which people leave your website without interacting with it. Both of these metrics, CTR & Bounce Rate, are used by Google when ranking your web site and this tool could be a tremendous help in achieving higher rankings.

SEnukeTNG isn’t cheap, but it’s not expensive either if you are in a position to make it pay dividends for you. There’s a “lite” version @ $67/month which has the basics included but most of the real goodies are removed. If you’re serious you really need the Pro version which runs at $147/month and is worth every penny IF you are in a position to use it effectively.

There’s a free 7 day trial of both options so why not take a look – but don’t be tempted to use it on one of your important sites until you fully understand how it all works.

 

SEnukeTNG

Where To Find It
http://www.senuke.com/
Product Type
Link Building & other SEO Tools
Paid/Free
Paid from
Free Trial Available
Yes – 7 days
Price
From $67/month for “Lite” version.

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Rankwatch – Rank Tracking

Rankwatch – Rank Tracking

Rankwatch rank tracking tool is produced by Rankwatch, an SEO tool provider along the lines of Raven, SEMrush, MOZ and many others.

The Rankwatch platform is a comprehensive one which includes, as well as keyword rank tracking, Competitor Analysis, Site Auditing, Analytics integration and a white-label reporting facility – ideal for small agencies. The real issue here, as with any other all-in-one platform, is how does Rankwatch compare with the other services out there at a similar, or lower, price?

Rankwatch

The Rank Tracking feature caught my eye initially because it includes the option to track both nationally/internationally and at a local level as well. It’s fair to say that most good quality rank tracking tools now do this but Rankwatch provides it as an option that you can switch on or off as required and I liked that a lot.

The quality and depth of the rank tracking tool is reasonably good and would be sufficient for most small businesses or very small agencies.

The problems start when you look at the pricing. There is a £19 per month starter plan, (£17/month if you pay annually),  which enables you to track up to 250 keywords, enough for most small businesses perhaps but anyone with a larger number of phrases to track will find themselves catapulted into the next bracket which comes in at £65/month and takes the keyword count up to 1500. Obviously you would not normally pay this just for a rank tracking tool but do bear in mind that Rankwatch does give you a host of other tools as well.

Rankwatch just doesn’t offer enough to enable it to compete with other tools available at its chosen price level. When I add into the equation that it has no Social Media analysis features, my mind was made up, as a rank tracking tool, good as it might be, I can’t recommend it at the price.

Rankwatch

Where To Find It
https://www.rankwatch.com/
Product Type
Keyword Rank Tracker & other SEO Tools
Paid/Free
Paid, Various Options
Free Trial Available
Yes – 14 days
Price
From £17/month if you pay annually.

MOZ Pro – SEO & Rank Tracking Tools

MOZ Pro – SEO & Rank Tracking Tools

Great rank tracking tools are just one of the features offered by MOZ Pro which is one of the most popular and powerful SEO suites out there.

When searching for rank tracking tools you are certain to come across a number of “usual suspects”, one of which will almost certainly be MOZ and their MOZpro product.

MOZ have become well known as the compilers of the Domain Authority metric which has assumed an important role in many SEO operator’s toolkit – largely due to the demise of Google’s own “PageRank.” metric which is no longer publicly updated.  Although Domain Authority isn’t an exact replacement for PageRank it’s the best we have right now and many people find it to be very useful in evaluating a site’s strength, relative to its competition.

Enough of that, back to rank tracking. The MOZ rank tracking tools capability is included in its “MOZ Pro” suite of SEO tools and, frankly, if rank tracking is all you want then its probably overkill and likely to be a bit pricey as well. If, however, you are tracking keywords as part of a campaign with a wider scope then MOZ pro is likely to be right up your street.

Moz Pro Features - Keyword Rank Tracking Tools

Most people looking for SEO tools will do what I did several years ago – look at everything they can find before making a decision to buy just one that does it all. I did in fact subscribe to MOZ for a while but was eventually tempted away by SEMrush which offers a bit more bang for your buck, in my opinion.

As a supplier of rank tracking tools, MOZ is totally reliable and gives good results with versatile reporting. Couple it up with all the other tools MOZ offer in their subscription and you won’t be unhappy. It’s a quality tool from a quality producer with an enviable pedigree.

The other very positive and useful thing that MOZ have going for them is their user community and their own full-strength support setup. The founder and industry guru Rand Fishkin started the company in 2004 from  a base in Seattle and has become something of an industry thought leader. It’s well worth visiting their site and having a look around, there’s some really useful free stuff on there.

My only word of caution is that, if rank tracking is all you need then you can do it pretty much just as well, for less financial outlay. Speaking of which, you can get on board with the entry level “Standard” plan which lets you track up to 300 keywords across 5 campaigns for $99/month – reduced to $79 if you pay annually.

There is a free trial which is for a respectable length of time, 30 days, which should be enough to let you fully evaluate everything that’s included. Highly recommended if you are OK with the cost but give SEMrush and Raven Tools a look as well, both offer free trials. Find our full list of rank tracking tools on this link.

MOZ

Where To Find It
https://moz.com/products/pro
Product Type
Rank Tracking & other SEO Tools
Paid/Free
Paid, Various Options
Free Trial Available
Yes, 30 days
Price
From $79/month if you pay annually.