Category: Social Media Marketing
SOCIAL MEDIA MARKETING
For many of us, Social Media plays an important part in our lives, keeping us in touch with friends and associates.
Well, now it also plays an important part in your website’s life as well since Google now considers a strong social media profile to be a powerful ranking signal when deciding where to place your website in the search results pages.
Social Media Marketing has come of age and is now playing a vital part in the overall Digital Marketing Strategy of many savvy businesses.
So how can today’s businesses use Social Media Marketing in order to achieve the required level of social engagement?
It's tricky and can be time consuming but fortunately there are lots of products and services out there to help you – here’s our guide to what’s available:
KNOWLEDGE BASE
Tips and tricks to help you to improve your Social Media Marketing.
Social Media Marketing
Social Media Influencer Marketing & Analytics With Klear
Klear is a Social Media Marketing & Influencer Location platform that combines comprehensive social media page analytics with an influencer identification service that enables you to search for social media influencers by...
Read MoreSocial Insider – Facebook Analytics and Marketing
Social Insider is a Facebook analytics platform that addresses a need for Social Media Marketers, and in particular, Facebook Marketers to be able to understand what’s happening on their Facebook pages in greater depth. If...
Read MoreCreative Commons License Update
What Is a Creative Commons License? You’ve probably seen references to Creative Commons Licensing all over the web. Creative Commons is an easy to use, and totally free, system of licensing images, text and audio content...
Read MoreAmplifr – Social Media Marketing & Analytics
Amplifr is a social media management platform aimed at in-house social media managers or small marketing agencies. Now you could be forgiven for thinking that there is no shortage of social media management platforms out there...
Read MoreSearchmetrics – SEO Tools, Reporting and Analytics
Searchmetrics is a market leader in the provision of top-end SEO tools and resources for digital marketing research and reporting. Searchmetrics data is often used as a reference point or a benchmark for digital marketing...
Read MoreRespond by Buffer – Social Media Monitoring & Response Tool
Respond by Buffer is a social media monitoring tool that is designed to facilitate the kind of ultra-responsive support services that social media users expect. Businesses are being encouraged to make social media a part of...
Read MoreAgorapulse – Social Media Marketing & Analytics
Agorapulse is a comprehensive suite of Social Media Marketing tools to help you to run your campaigns on Facebook, Twitter and Instagram. Agorapulse puts all your social media channels on one dashboard. No more logging in and...
Read MoreUnion Metrics – Social Media Intelligence
Union Metrics provides the analytics and research capability every marketing team needs in order to put together an effective social media marketing strategy and inform day-to-day performance and activity on the main social...
Read MoreCommun.it Facebook & Twitter Community Manager
Commun.it is a social media management platform designed to enable its users to “drive traffic, increase fan engagement, grow followers & likes and save time on social media.” With a subscription to Commun.it...
Read MoreGroupTweet – Twitter Account Sharing Tool
GroupTweet is designed to enable multiple contributors to Tweet from your company, school, team, or group Twitter account. What’s more, they can do so from any Twitter app they choose. The benefits of GroupTweet are fairly...
Read MoreAdEspresso Facebook Ads Manager
AdEspresso is an ad management platform for Facebook ads. It is brought to you by the nice people at Hootsuite. If you use Facebook ads as an important part of your marketing efforts then this is a Facebook Ads Manager tool that...
Read MoreMyCurator Quick and Easy Content Curation
MyCurator Makes it Quick and Easy to Curate Quality Content for Your Site and can save you hours of work every day by automatically finding content you can use. Our Cloud AI module classifies articles based on their relevance to...
Read MoreSotrender Social Media Analytics & Reporting
Sotrender is a social media reporting and analytics platform that is both powerful and reasonably priced. I was first attracted to Sotrender as a social media management and reporting tool because it appeared to offer in-depth...
Read MoreCapzool – Social Media Marketing Post Library
Capzool is a social media content provider which gives you access to a massive library of ready to go social media posts. Speaking as someone who has written many thousands of social media posts in my time I know that finding...
Read MoreOktopost – Social Media Management for B2B
Oktopost describes itself as “The B2B Social Media Management Platform.” They then go on to claim that they are “One Powerful Platform for Social Media Management.” Bold claims indeed so lets take a quick...
Read MorePageFrog – Publish To Facebook Instant Articles & Google AMP
PageFrog is a WordPress plugin to enable you to publish articles to Facebook Instant Articles and Google Accelerated Mobile Pages (AMPs). PageFrog gives WordPress users convenient access to a valuable new content marketing tool...
Read MoreBolt Publisher – Facebook Instant Articles Made Easy
When Facebook first made Instant Articles available they were only really accessible to larger organisations with the resources to take advantage of them. It was, for example a prerequisite of joining the scheme that you had at...
Read MoreSocial Report – Social Media Analytics & Reporting
Social Report is a comprehensive Social Media Analytics and Reporting Platform. In fact, Social Report describes itself as “The World’s Most Complete Social Media Management Platform” It may or not be the most...
Read MoreShareaholic For Chrome Browser Extension
Shareaholic is a suite of content syndication and social media sharing tools that has proved to be both popular and useful by digital marketers across many different markets. Now, the publishers of Shareaholic have released...
Read MoreShareaholic – Content Amplification & Content Marketing
Shareaholic is a Content Amplification platform that gives you the tools required in order to share your content, and other people’s too, with an increasingly wide audience. This should be part of most content marketing...
Read MoreCrowdbooster – Social Media Marketing & Analytics
Crowdbooster is a social media marketing and analytics platform, supplied on a subscription basis and offers real-time analytics from Facebook and Twitter. What most marketers need to know, when monitoring their progress in...
Read MoreManageFlitter – Twitter Marketing & Management
ManageFlitter is a well established and popular Twitter management platform that could prove invaluable to anyone who has made Twitter an important part of their Digital Marketing Strategy. By combining the already widely...
Read MoreTweriod – Twitter Marketing Optimiser
Tweriod is a free application to help you to make sure that your Tweets are seen by as many people as possible – without resorting to paid advertising. Many businesses Tweet away merrily in the belief that someone out...
Read MoreXOVI – SEO Tools For The Discerning Marketer
XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I’ve yet seen that does not...
Read MoreAudiense – Social Media Marketing
Audiense is the new name for the social media marketing platform previously known as SocialBro. It is perhaps a little too optimistic to call it a social media marketing platform since it only handles Twitter and Instagram,...
Read MoreSEOprofiler – Full-featured SEO Tools & Services
SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point. All the usual suspects are there, Keyword Rank...
Read MoreBuffer – Social Media Marketing
Buffer is a well established and popular Social Media Marketing platform offering a variety of tools to help you to manage your Social Media marketing strategy more effectively. Social Media Marketing is an important element of...
Read MoreSendible – Social Media Marketing Automation
Sendible is an all-in-one suite of social media reporting and analytical tools coupled with an automated social media post scheduling platform – ideal for businesses that have made social media marketing an important part...
Read MoreSimply Measured – Top-End Social Media Analytics
Simply Measured is a fully featured Social Media analytics and reporting platform that is streets ahead of most of the competition. Simply Measured should be seriously considered if Social Media Marketing forms part of your...
Read MoreZoomph – Social Media Marketing
If Social Media Marketing is part of your Digital Marketing Strategy then you will probably need some help in keeping it all together. Zoomph describe themselves as an “Influencer Marketing Platform” which might take...
Read MoreSumoMe – Tools to Grow Your Website Traffic
SumoMe is a comprehensive suite of tools to use on your website in order to improve conversions and increase subscriptions to your mailing lists. Trying to put SumoMe into a category has proved to be difficult. It is a useful...
Read MoreFollowerwonk – Twitter Marketing Supertool
Followerwonk is a Twitter analytics and marketing tool from MOZ that is available in a single account form for free – just go to the MOZ site or use the link on the right. There are paid versions available as well, if you...
Read MoreRival IQ – Social Media Marketing
Rival IQ is a comprehensive and extremely useful set of Social Media Marketing tools. I’ve used it extensively to monitor and develop the Social Media Marketing efforts of several clients and consider it to be one of the...
Read MoreSemrush Review – SEO Supertool for Rank Tracking, Keyword Research, Website Audits, Backlink Management, Social Media Marketing
It is no secret that, for SEMrush competitor analysis and rank tracking have always been popular. Other uses include keyword research, backlink management, site auditing, social media management and PPC optimisation. I...
Read MoreTrueSocialMetrics – Social Media Analytics & Management
TrueSocialMetrics is one of a new breed of software services to spring up online in response to the huge growth in Social Media by business users. Truesocialmetrics has helped me to address a particular problem –...
Read MoreHootsuite Social Media Marketing Tool
Anyone who has had to regularly post content to social Media sites will know just how time consuming that can be. Social Media Marketing tools like Hootsuite can save you a lot of time and make the task of marketing your...
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