Category: Website Auditing Tools
WEBSITE AUDITING TOOLS
Websites have a habit of growing and/or changing organically. Rarely are they planned to the very last detail before being built and then never touched again. You could compare a website to a house in that respect. It starts off as a three bedroom semi and then acquires add-ons and new bits that, over time, change its appearance and function quite considerably.
The problem with all of that is that, while the site might still work OK and look just as good, if not better, than it ever did, there could be underlying problems that are slowly eating away at the sites effectiveness and, more importantly, its visibility in Search Engine Results Pages (SERPs).
Broken links, untagged images, incorrect redirects and duplicate content issues are just a handful of possiblities.