Competitor Analysis

“You are only as good as your competitors allow you to be!”

Who said that? – Well, we did actually. It is true in almost any business but it is especially true online.

Even if you do everything right; you have a great website, that website is properly optimised and has lots of good quality content, you run well crafted and effective ad campaigns – if your competitors are doing it better than you, you still lose!

Effective competitor analysis is essential to any digital marketing strategy but it isn’t easy to do it properly. After all, your competitors are hardly going to give you access to their analytics data are they? Luckily, they don’t need to. There are many tools and services out there to help you to identify your online competitors, (hint:- they may not be the same as your offline competitors), and see how they are running their campaigns. If it works for them there’s a good chance that it will work for you.

Identify where they are spending their ad budget, get an estimate of what their budget is, see what approach they are taking to content marketing, find out how active are they on social media, and much more. Here’s our list of the best competitor analysis tools currently on the market, many of which offer a free trial so that you can see for yourself how you might be able to improve your own online marketing without making any financial commitment.

SimilarWeb Browser Extension

The SimilarWeb "SimilarSites" Chrome Extension can help you to find sites that are similar to the one you are looking at in your browser.Great for finding those websites which are competing with you for online traffic or for finding alternative suppliers of products...

Crayon – Competitor Analysis & Intelligence

Crayon is a competitor analysis platform offering some powerful competitive analysis tools with which to examine your competitor's activities online. It's powerful, has lots of features and I was quite excited to find it because, when you consider just how important...

SE Ranking – Affordable SEO Tools Platform

SE Ranking is a full-featured SEO tools platform that is offered at several user levels, and at very reasonable monthly rates. A combination which will make it accessible and affordable for even the smallest SEO operator or agency as well as for in-house use by small...

Adbeat – Competitive Ad Analysis

Adbeat is a market leading competitive ad analysis platform. It enables you to instantly uncover any advertiser's online strategy. It is a very valuable facility to have at your disposal, the ability to see your competitors ads, learn what's working for them and to...

SERPed – All In One SEO Tools Platform

SERPed is one of the most comprehensive SEO & digital Marketing platforms out there with over 40 tools to help with SEO, Backlink Management, Keyword Research and a lot more. As you can see from the screenshot above, the SERPed range of SEO tools covers most of...

Alexa – Web Analytics With The Power Of Amazon

Alexa has been around for a while and is well-known for its web traffic and analytics platform that enables digital marketers to find useful data about their own site, or their competitors site and how they are performing.When you are putting together your digital...

Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment - no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help you with your digital marketing strategy and...

SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point. All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website...

iSpionage – PPC Competitor Analysis

iSpionage is a suite of ppc competitor analysis research, monitoring and analytics tools for use with Google AdWords. "Steal Your Competitors' Traffic & Uncover Their Conversion Strategy," that's the opening statement on iSpionage's ppc competitor analysis website...

AgencyAnalytics – Analytics For Digital Marketing Agencies

Agency Analytics is an all-in-one reporting platform specifically designed for Agencies. That doesn't mean it wouldn't be useful for an in-house marketing team but many of its features are geared up for the kind of use that a small agency would have for it. The...

Kompyte – Competitor Analysis

Kompyte is a set of online tools designed, primarily, to help you to analyse your competitors marketing activities.We are planning a full Kompyte review in the near future but as they offer a free trial it is worth you taking a look before that.I was keen to take a...

Cyfe – SEO, PPC & Social Media Analytics Dashboard Creator

Cyfe is an easy-to-use dashboard creator that can pull data in from multiple sources and display it in a format that suits the needs of the user. If you need to keep an eye on your digital marketing strategy without suffering from information overload, Cyfe could be...

Raven Tools SEO – Versatile Digital Marketing Resources

Raven SEO Tools - Versatile Digital Marketing Resources This is not the first time I've reviewed Raven Tools. Last time I did so it was during a prolonged trial that I was carrying out of several services which were competing for budgets of the serious SEO operator....

Semrush Review – SEO Supertool

It is no secret that, for SEMrush competitor analysis and rank tracking have always been popular. Other uses include keyword research, backlink management, site auditing, social media management and PPC optimisation. I originally became a paid user of SEMrush because...

Compete – Advanced Web Analytics

Compete is well respected and highly thought of by many professional digital marketers that I know but, if it wasn't for that knowledge I wouldn't give it a second look - and that's a shame. Anyone who knows me knows that I have an instant aversion to sites that do...

SpyFu – PPC & SEO Competitor Analysis

SpyFu is one of the leading competitor research tools on the market and it is very well respected in the industry. I first became aware of SpyFu several years ago when working in a largely ppc environment and it has been something I have gone back to from time to time...

SimilarWeb – Web Analytics & Competitor Analysis

SimilarWeb is a breath of fresh air to digital marketers. Enter the URL of a website you want to investigate and at a glance you will see a wealth of information that you might have thought to be only available to the website owners. SimilarWeb scores points on so...

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