EMAIL MARKETING & AUTOMATION

Email Marketing WorkshopExperienced digital marketers all have their favourite ways to market a business. Some need lots of investment in terms of time and money, others require great skill which tends to come at a price, but one thing that most marketers agree on is that email marketing, when done properly, is a very effective way to nurture prospects & customers and maximise their potential.

Notice that I qualified the above statement by adding “when done properly.” A badly run email marketing campaign will just annoy people and possibly alienate them from your business forever. This is one activity that you have to get right, but if you do the rewards are substantial.

Thankfully, there are plenty of tools and services available to help you to achieve your objectives with Email Marketing, here they are.

Clearout – Email Reputation Management

Improve & Protect Your E-Mail Sender Reputation with ClearoutClearout is an email cleaning and maintenance platform, with a Catch-all email verification facility, that enables you to instantly ID catch-all domains to avoid sending to those emails and hurting your...

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Adduco Facebook Ad Management & Marketing Insights

What is Adduco and what does it do?Upon first exposure to Adduco you might be forgiven for having a slightly bewildered look on your face. The thought that will be turning around in your mind will be along the lines of "what is Adduco and what on earth...

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Kissmetrics – Website Performance Analytics

Kissmetrics describes itself as “The Customer Engagement Automation Platform” and that may be true but, in my opinion, it does little to explain what their product is really all about. So, it would be reasonable to ask, what is Kissmetrics all about? Well, there are...

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ConvertKit – Email Marketing For Bloggers

ConvertKit is an email marketing platform that has built its reputation as being the go-to email provider for professional bloggers. One of the claims made by ConvertKit on their website is that their product has "The power of Infusionsoft, but easier to use than...

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Kahuna Marketing Automation Platform

ConvertKit is an email marketing platform that has built its reputation as being the go-to email provider for professional bloggers. One of the claims made by ConvertKit on their website is that their product has "The power of Infusionsoft, but easier to use than...

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Sendloop Email & Digital Marketing Platform

Kahuna targets medium and larger corporate organisations with sophisticated cross-channel marketing automation facilitating 1to1 personalisation across marketing channels including email, web, mobile devices, Facebook retargeting, and text messaging. A look at their...

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Autopilot – Marketing Automation & Funnels

Now the concept of automated marketing funnels is widely accepted as an important marketing tool for businesses, the need for affordable software to run such a funnel has become more widespread - Sendloop could be a fit for that requirement. Email Marketing with...

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Sendlane – Email Marketing & Marketing Automation

Autopilot is an Australian company offering a comprehensive marketing automation tools platform at an affordable price. Autopilot's very attractive and easy-to-use visual customer journey (funnel) builder Competition is hotting up in the marketing automation space...

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Speak2Leads – Turn Emails Into Inbound Sales Calls

Sendlane is an email marketing and marketing automation platform offering a great set of digital marketing tools at a very affordable price. I came across Sendlane because, due to the nature of my work, I am on the mailing list of a great many marketers and others in...

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SharpSpring – Marketing Automation Platform

Unbounce is a landing page building system for small businesses but it is equally of interest to agencies and web developers. I don't want to be unfair to them but I think it would be reasonable to say that Unbounce is probably still in the shadow of LeadPages and...

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Act-On – Marketing Automation, Email & SEO Tools

Sharpspring is a Marketing Automation Platform which claims to be "a fraction of the cost of competing solutions" but with an entry level price of $400 for just 1500 contacts, I for one am going to take a bit of persuading. It isn't all about money though, and I have...

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Drip – Email Marketing by LeadPages

Act-On is an Oregon-based provider of a nice looking suite of Digital Marketing Automation tools. Act-On has placed itself firmly in the Digital Marketing automation space. Marketing Funnels and sophisticated automated email campaigns are becoming the life blood of...

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Marketing Automation – The List

Instabuilder 2.0 is a Marketing Funnel Builder WordPress Plugin that provides sales funnel builder, landing page builder and marketing automation resources to your WordPress site. Its other big selling point is that, unlike many other marketing funnel builder...

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EMMA – Sophisticated Email Marketing Tool

ONTRAPORT is an all-in-one marketing automation system that helps you to keep everything together, each element of your campaigns seamlessly integrated and working as one. Harmony at last. Trying to manage a number of different SEO, Analytics and Marketing Automation...

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Pardot – Marketing Automation By Salesforce

ConvertKit is an email marketing platform that has built its reputation as being the go-to email provider for professional bloggers. One of the claims made by ConvertKit on their website is that their product has "The power of Infusionsoft, but easier to use than...

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FunnelMaker – Marketing Automation & CRM

Kahuna targets medium and larger corporate organisations with sophisticated cross-channel marketing automation facilitating 1to1 personalisation across marketing channels including email, web, mobile devices, Facebook retargeting, and text messaging. A look at their...

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GetResponse – Email Marketing

Kissmetrics describes itself as “The Customer Engagement Automation Platform” and that may be true but, in my opinion, it does little to explain what their product is really all about. So, it would be reasonable to ask, what is Kissmetrics all about? Well, there are...

read more

ClickFunnels – All-In-One Sales Funnel Builder

What is Adduco and what does it do?Upon first exposure to Adduco you might be forgiven for having a slightly bewildered look on your face. The thought that will be turning around in your mind will be along the lines of "what is Adduco and what on earth...

read more

SendGrid – Email Services

Sharpspring is a Marketing Automation Platform which claims to be "a fraction of the cost of competing solutions" but with an entry level price of $400 for just 1500 contacts, I for one am going to take a bit of persuading. It isn't all about money though, and I have...

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Campaign Monitor – Email Marketing Tools

Kahuna targets medium and larger corporate organisations with sophisticated cross-channel marketing automation facilitating 1to1 personalisation across marketing channels including email, web, mobile devices, Facebook retargeting, and text messaging. A look at their...

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ActiveCampaign – Email Marketing & Automation

FunnelMaker is a name that, you might be forgiven for thinking, describes a platform that offers a complete marketing funnel automation system. It does not. FunnelMaker is a very good, very comprehensive, CRM with limited email marketing capability but it is not a...

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Boomerang For GMail

As the demand for sales and marketing funnels and automation grows, there are more and more solutions like ActiveCampaign appearing on the market. Some of those solutions are affordable only by the largest of organisations whereas others are realistically-priced...

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Aweber – A Popular Email Marketing Package

Boomerang is an extension to GMail that provides a host of additional features that are not included in the standard GMail interface. You may be surprised, as I was, to learn of some of the missing functionality in Google's Email offering which has made systems like...

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Infusionsoft – Email Marketing Automation

As the demand for sales and marketing funnels and automation grows, there are more and more solutions like ActiveCampaign appearing on the market. Some of those solutions are affordable only by the largest of organisations whereas others are realistically-priced...

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Mail Chimp – Email Marketing Made Easy

Boomerang is an extension to GMail that provides a host of additional features that are not included in the standard GMail interface. You may be surprised, as I was, to learn of some of the missing functionality in Google's Email offering which has made systems like...

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IFTTT – If This Then That

There are many email systems on the market but none so well known perhaps as MailChimp. It's a nice catchy name and a nice catchy product which is, without doubt, the market leader at its price point. The price can, in fact, be zero if your contact list is less than...

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