EMAIL MARKETING & AUTOMATION

Email Marketing WorkshopExperienced digital marketers all have their favourite ways to market a business. Some need lots of investment in terms of time and money, others require great skill which tends to come at a price, but one thing that most marketers agree on is that email marketing, when done properly, is a very effective way to nurture prospects & customers and maximise their potential.

Notice that I qualified the above statement by adding “when done properly.” A badly run email marketing campaign will just annoy people and possibly alienate them from your business forever. This is one activity that you have to get right, but if you do the rewards are substantial.

Thankfully, there are plenty of tools and services available to help you to achieve your objectives with Email Marketing, here they are.

Kissmetrics – Website Performance Analytics

Kissmetrics describes itself as “The Customer Engagement Automation Platform” and that may be true but, in my opinion, it does little to explain what their product is really all about. So, it would be reasonable to ask, what is Kissmetrics all about? Well, there are...

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ConvertKit – Email Marketing For Bloggers

ConvertKit is an email marketing platform that has built its reputation as being the go-to email provider for professional bloggers. One of the claims made by ConvertKit on their website is that their product has "The power of Infusionsoft, but easier to use than...

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Kahuna Marketing Automation Platform

Kahuna targets medium and larger corporate organisations with sophisticated cross-channel marketing automation facilitating 1to1 personalisation across marketing channels including email, web, mobile devices, Facebook retargeting, and text messaging. A look at their...

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Sendloop Email & Digital Marketing Platform

Now the concept of automated marketing funnels is widely accepted as an important marketing tool for businesses, the need for affordable software to run such a funnel has become more widespread - Sendloop could be a fit for that requirement. Email Marketing with...

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Autopilot – Marketing Automation & Funnels

Autopilot is an Australian company offering a comprehensive marketing automation tools platform at an affordable price. Autopilot's very attractive and easy-to-use visual customer journey (funnel) builder Competition is hotting up in the marketing automation space...

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Sendlane – Email Marketing & Marketing Automation

Sendlane is an email marketing and marketing automation platform offering a great set of digital marketing tools at a very affordable price. I came across Sendlane because, due to the nature of my work, I am on the mailing list of a great many marketers and others in...

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Speak2Leads – Turn Emails Into Inbound Sales Calls

Unbounce is a landing page building system for small businesses but it is equally of interest to agencies and web developers. I don't want to be unfair to them but I think it would be reasonable to say that Unbounce is probably still in the shadow of LeadPages and...

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SharpSpring – Marketing Automation Platform

Sharpspring is a Marketing Automation Platform which claims to be "a fraction of the cost of competing solutions" but with an entry level price of $400 for just 1500 contacts, I for one am going to take a bit of persuading. It isn't all about money though, and I have...

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Act-On – Marketing Automation, Email & SEO Tools

Act-On is an Oregon-based provider of a nice looking suite of Digital Marketing Automation tools. Act-On has placed itself firmly in the Digital Marketing automation space. Marketing Funnels and sophisticated automated email campaigns are becoming the life blood of...

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Drip – Email Marketing by LeadPages

Bringing marketing automation to the masses - that's one of the stated aims of Drip and with their impeccable pedigree as an off-shoot of LeadPages, I believe they are equipped to make that happen. If email marketing is part of your digital marketing strategy then...

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Ontraport – Marketing Automation Platform

ONTRAPORT is an all-in-one marketing automation system that helps you to keep everything together, each element of your campaigns seamlessly integrated and working as one. Harmony at last. Trying to manage a number of different SEO, Analytics and Marketing Automation...

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EMMA – Sophisticated Email Marketing Tool

Emma is a USA based email marketing platform with some nice, up-to-date features that give email marketing an air of sophistication without making the process too complex. If you were thinking of launching a new Saas, (software as a service), package today you might...

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Pardot – Marketing Automation By Salesforce

Pardot is a marketing automation platform from Salesforce that works in conjunction with their market-leading Salesforce CRM. I've been reviewing quite a few marketing automation platforms recently and, as a Salesforce user for several years, (although not at...

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FunnelMaker – Marketing Automation & CRM

FunnelMaker is a name that, you might be forgiven for thinking, describes a platform that offers a complete marketing funnel automation system. It does not. FunnelMaker is a very good, very comprehensive, CRM with limited email marketing capability but it is not a...

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GetResponse – Email Marketing

GetResponse is an email marketing and automation system which is available on a monthly subscription basis. If email marketing figures somewhere in your digital marketing strategy - and it probably should - then you are going to need a way of sending emails in bulk to...

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ClickFunnels – All-In-One Sales Funnel Builder

ClickFunnels is a relative newcomer to the marketing automation and funnel-building space but they have certainly made a name for themselves in that short space of time. If you think that your Digital Marketing Strategy should include one or more sales or marketing...

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SendGrid – Email Services

There are, according to SendGrid, two main types of email; there are Transactional Emails, i.e. those which are triggered by a process such as making a purchase or paying a bill, and there are "Marketing Emails" which are emails that are sent to a list of recipients...

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Campaign Monitor – Email Marketing Tools

Campaign Monitor is an Email service platform that gives the marketer everything he or she needs to run great-looking, professional and effective email marketing campaigns to grow their business. Although it lacks some of the more sophisticated marketing automation...

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ActiveCampaign – Email Marketing & Automation

As the demand for sales and marketing funnels and automation grows, there are more and more solutions like ActiveCampaign appearing on the market. Some of those solutions are affordable only by the largest of organisations whereas others are realistically-priced...

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Boomerang For GMail

Boomerang is an extension to GMail that provides a host of additional features that are not included in the standard GMail interface. You may be surprised, as I was, to learn of some of the missing functionality in Google's Email offering which has made systems like...

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Infusionsoft – Email Marketing Automation

Read our Infusionsoft Review here. Infusionsoft is one of the best established and well-known marketing automation systems available. With Infusionsoft you can design entire campaigns and incorporate many levels of email and other marketing activities resulting in an...

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Mail Chimp – Email Marketing Made Easy

There are many email systems on the market but none so well known perhaps as MailChimp. It's a nice catchy name and a nice catchy product which is, without doubt, the market leader at its price point. The price can, in fact, be zero if your contact list is less than...

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IFTTT – If This Then That

IFTTT is a clever tool that lets you automate lots of Digital Marketing and other tasks and processes. IFTTT has been around for a while now, I remember being introduced to it when I was looking for a tool to help me with social media marketing and, in particular,...

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