FREE DIGITAL MARKETING TOOLS
“The best things in life are free”
Maybe they are, maybe they’re not – but when it comes to finding the tools to help put your digital marketing strategy into practice, there are quite a few good tools out there that will give you a free account, not just a time-limited trial, but a completely free account.
In many cases, these are a “teaser” to get you on board with their service and gradually convince you that you need what they have and that it may be worth paying for a full subscription in order to get more facilities. Nothing wrong with that of course so long as the free account is genuinely free and is of some use to you.
If it’s free trials you are looking for then we have a separate guide to those but for now, here’s the list of digital marketing tools and services that you can use completely free.
There can be few WordPress developers out there who have not heard of Yoast. It is one of the most useful plugins for a WordPress site that I have ever found and, just to make it even more attractive, it is free of charge, at least at the entry level. What does Yoast...read more
SERPs, (serps.com) is a USA company offering a range of paid for, and some completely free, tools for keyword rank tracking and keyword research. I realise of course that you are probably aware that there are a great many such tools out there, some free, some not and...read more
Skitterphoto is a free to use image library with a great selection of royalty free images, even for commercial use. High quality images for free from Skitterphoto The Skitterphoto website was launched in 2014 by a pair of talented amateur photographers from Groningen...read more
One of the best known sources for free images - Pixabay - is a real asset to web masters and other creatives in that its contents are released under Creative Commons CC0. This means that it is completely safe to use their images without any need to ask for permission...read more
Console Rocket describe their free add-on to Google's "Search Console", (part of what used to be known as "Webmaster Tools", which is also free), as "Search Console on rocket fuel." That's a fair enough description, I suppose, although you might be forgiven for...read more
Ezvid is a free downloadable screen capture and video editing package which would seem to be ideal for the occasional user. Ezvid claims to be exceptional due to the power of its cutting-edge effects and features which include voice recording, facecam, voice...read more
Keyword Tool is a Hong Kong based keyword research platform that offers a free service that, although it does have some restrictions, is probably adequate for most users, most of the time. Finding the right keywords for your AdWords ppc campaign is something most...read more
Yes, it's true, my all-time favourite SEO tools platform, SEMrush, offer a free for life account that's ideal for new, or occasional users. I am a long-time convert to SEMrush for most of my SEO, PPC, competitive analysis, Keyword tracking and Keyword Research and, as...read more
Keyword spy is a well-established Keyword Research and Tracking tool that is favoured by many SEO & PPC managers. Although they are primarily a paid service they do offer a "free for life" account with limits on the number of daily searches and results shown. I think...read more
DesignBold is a free graphics design tool with a very wide range of facilities. It has serious competition from the likes of Canva but from what I've seen, (I'm no graphics designer but it all looks good to me), DesignBold has a lot going for it. The criteria for...read more
Canva has become the graphics tool of choice for many digital marketers. It is still available as a completely free tool - you just pay if you want to use any of Canva's chargeable images. It is, however, perfectly possible to use the package without spending a penny,...read more
Free keywords tool, Ubersuggest, has made a bit of a name for itself as a free alternative to Google's own, also free, AdWords Keyword Planner. It is, however, not quite that straightforward - unlike many Keyword Research Tools, Ubersuggest provides you with very...read more