Rankwatch rank tracking tool is produced by Rankwatch, an SEO tool provider along the lines of Raven, SEMrush, MOZ and many others.

The Rankwatch platform is a comprehensive one which includes, as well as keyword rank tracking, Competitor Analysis, Site Auditing, Analytics integration and a white-label reporting facility – ideal for small agencies. The real issue here, as with any other all-in-one platform, is how does Rankwatch compare with the other services out there at a similar, or lower, price?

The Rank Tracking feature caught my eye initially because it includes the option to track both nationally/internationally and at a local level as well. It’s fair to say that most good quality rank tracking tools now do this but Rankwatch provides it as an option that you can switch on or off as required and I liked that a lot.

The quality and depth of the rank tracking tool is reasonably good and would be sufficient for most small businesses or very small agencies.

The problems start when you look at the pricing. There is a £19 per month starter plan, (£17/month if you pay annually),  which enables you to track up to 250 keywords, enough for most small businesses perhaps but anyone with a larger number of phrases to track will find themselves catapulted into the next bracket which comes in at £65/month and takes the keyword count up to 1500. Obviously you would not normally pay this just for a rank tracking tool but do bear in mind that Rankwatch does give you a host of other tools as well.

Rankwatch just doesn’t offer enough to enable it to compete with other tools available at its chosen price level. When I add into the equation that it has no Social Media analysis features, my mind was made up, as a rank tracking tool, good as it might be, I can’t recommend it at the price.