Online Reputation Management
Online Reputation Management, or ORM, is the name given to the process of managing the online reputation of a brand, organisation, company or individual.
More often than not, this process begins when the damage has already been done and you have managed to upset someone in some way, to the point where they feel that they want to make their feelings about you known to a wider audience.
Those organisations and other who take the time and trouble to actively manage their online reputation before things get out of hand will benefit from the enhanced online visibility and credibility that a positive online reputation can provide.
On the other hand, those who don’t manage their online reputations can find themselves spending months, even years, and lots of money, in trying to clear the search engines of adverse material.
See our guide to “Building a Positive Online Reputation” or, if you’ve already come unstuck and upset somebody, see our report on “Repairing Your Reputation Online” instead.
Reputation management has developed into flourishing industry but it is far from easy to rectify the harm that can be done by not dealing with matters quickly and efficiently rather than letting them fester. Disgruntled customers and others can make your online life a misery in many different way including setting up “hate” websites, Facebook pages and derogatory blogs. They may just satisfy themselves by leaving an unfavourable review which, although you would rather they didn’t, has the advantage of letting you respond and try to defuse the situation. For the seriously disgruntled there are even specialist sites like “Ripoff Report” that exist solely to enable those unhappy souls to have a go at you, online, where everyone can see it.
Removing such adverse postings and listings can be difficult or even impossible but all is not lost – there are a number of products and services that can help you to with your online reputation management, whatever your situation, so take a look at our suggestions below.
We thought it was about time we did a Repumatic Review. This article is about the Repumatic Online Reputation Management platform. First of all, let me say, I hope that you never need Repumatic, or any other reputation management service. Have you ever upset someone,...