Digital Marketer’s Ralph and Molly give you a breakdown for advertising on Instagram and talk about why advertising on that platform is so important for today’s marketers. They also give us all access to screenshots of the backend of some of Ralph’s client accounts, for which links can be found.
IN THIS EPISODE YOU’LL LEARN:
- What “The Breakdown Effect” is and why it so greatly affects your ads
- There are 500 million daily active users on Instagram with an average of 50 minutes spent on the app per day, per user
- How to best leverage Instagram by using videos and optimizing for the “Swipe up” action
- Why you shouldn’t turn ads off despite their performance—there’s a beer metaphor that will explain everything (thanks Mike Rhodes!)
Now’s the time to consider including Instagram as part of your digital marketing strategy – make it easy on yourself with Digital Marketer’s fact-packed podcast.