Wordstream is a well established and highly respected ppc ad management platform covering Google Ads, Bing Ads and now Facebook/Instagram Ads.
As yet there is no coverage within WordStream for LinkedIn or Twitter ads, which is a shame but hopefully they are on the way because these are valuable platforms for running targeted ads.
Quite apart from the obvious benefits of having all your ad data in one place rather than having to log into 3 diffierent ad management systems, WordStream provides a number of powerful tools to help you to get the best returns from your investment in ppc advertising.
How Does WordStream Help You Get More from Your PPC Ads?
WordStream provides a number of tools that are designed to help you to produce, organise and analyse your ppc ads on the platforms metioned above. The tools include:
Google Ads Grader
This is probably the tool for which WordStream are best known – and rightly so. By analysing the data in your Google Ads account WordStream Google Ad Grader produces a very useful, and usable, report as to how your ad budget could be better spent. Even the most finely crafted campaigns could udually benefit from some imporvement and this tool will point out where such imporvements could be achied. Plus, I’ve saved the best until last – this is a free tool ! Find it here: https://www.wordstream.com/google-adwords?camplink=ProductsGraders&campname=APG&cid=Web_Any_Products_AdWords_Grader_AWGrader
Facebook Ads Performance Grader
The Facebook Ad Manager interface is comprehensive but can sometimes be difficult to read and interpret correctly so any help that can be had is most welcome. this free tool will give you an appraisal of your Facebook ads, how they are performing and how they might be improved. Here are some of the things that the WordStream Facebook Ads Performance Grader will check for you:
- How you stack up against competitors in your industry
- Best (and worst!) performing ads in your account
- Where you’re wasting spend
- Audiences you should be targeting
- Best practice checks for your account
WotrdStream Keyword Tool – Free
The WordStream Keyword Tool is part of their free tool offerings and is very similar to many other such tools. Easy to use and comprehensive it proves that there really isn’t any need to pay for a keyword research tool anymore although other free offerings such as Ubersuggest might be a better bet.
WordStream Advisor is the only software designed specifically to help small- and medium-sized businesses maximize results from their online advertising. this tool is in fact a platform comprising several tools which combine to rpoduce a comprehensive ppc ad management facility which brings together your Facebook, Google and Bing ads to enable you to manage your campaigns from a single dashboard.
This is the core of the wordStream package and is a chargeable tool making it suitable for those who either run their own ppc campaigns in-house or for agebcies and consultants who provide such a service.
There are several plans available to suit different sizes and types of operation. The Starting point is the “Advisor Only” package which is priced according to your monthly ad spend. For someone with an ad spend of £1K the monthly cost would be £269, payable quarterly with further discounts available for annual pre pay.
Although it isn’t cheap, WordStream is effective and comes with top flight technical support. If you don’t have the time or resource to manage your capmaigns in house and you don’t want to outsource the work then a subscription to wordStream might be well worthwhile but be prepared to invst both significant amounts of time and money to do so.