OptinMonster Review – Pop-Up Forms For Email List Building
Love them or hate them, pop-up forms can often make the difference between losing a potential customer and signing one up for your mailing list – OptinMonster gives you popup power!
This Optinmonster review is designed help you to see how Optinmonster can solve a common marketing problem. Getting visitors onto your website takes time and effort, and usually money as well, especially if you are using pay per click ads or something similar to attract people into your marketing funnel.
That’s why, when you do get a website visitor, it is very important to do everything you can to get some kind of conversion from that lead – even if it doesn’t result in a sale straightaway. Unfortunately, however, all too often the visitor will leave the website without any further interaction – this is what Google calls a “bounce” and it uses this to produce a metric known as “Bounce Rate”. This is a double-hit for website owners. Not only have they paid money to get a visitor on the website as a result of clicking on an ad or as a result of expensive SEO work to their website, but they may also get penalised by Google for having a high Bounce Rate – Google interprets a bounce as being an indicator of the website, your website, being unsuitable for the visitors they are sending to it.
Take a look at your Bounce Rate, you can see it in your Google Analytics reports, which are free of charge, and if it is higher than around 15% it means that far too many people are landing on your website but not exploring beyond the page that they have landed on.
Somehow, some way, you have to try and get the visitor to give you at least some kind of engagement or commitment and by far and a way the most popular and widely used technique is to try and persuade them to sign up for your mailing list – a newsletter, special offers update, money-off voucher, etc.
There are many ways to do that and, for those who are running a WordPress based website, OptinMonster is a WordPress plugin that will open up a wide range of pop-up form options.
The OptinMonster plugin gives you access to a wide range of forms including lightbox popups, floating bars, slide-ins, sidebar forms, and many more. The plugin comes with its own useful analytics reporting facility and there are integrations with many third party packages including Infusionsoft, Aweber, GetResponse, Mailchimp etc.
OptinMonster make particular reference to their “Exit Intent” technology that captures site visitors who display intent to leave the page/site and serve up a popup designed to keep them onboard. As they say, “We detect user behavior and prompt them with a targeted campaign at the precise moment they are about to leave.” All I can say is that this stuff really works, yes it annoys some oeple but i’ve seen signup rates double, triple and even more as a result of exiytt intent popus being fired at the appropriate time.
A/B Testing built in.
This enables you to run multiple popups side by side and find the combination of words, images, placement and timing that produces the best results. Priceless.
Speaking of price, what does all this popup wizardry cost? Well, how about $9 for an entry level account for a single site? Yes, just $9 to get some real signup power for your online business. Add more accounts and more functionality with the $19 Plus account for up to 3 sites or go the whole hog at $29 for all the functions and unlimited sites. I think OptinMonster is the bargain of a lifetime. Unfortunately they have decided not to offer a free trial but there is a 14 day money back guarantee – less than the statutory requirement had they been a UK company – but still probably long enough for you to give OptinMonster a test without risking your $9.
Where To Find It
Paid, Various Options
Free Trial Available?
Yes – limited free account
$20/month entry level.