Klear is a Social Media Marketing & Influencer Location platform that combines comprehensive social media page analytics with an influencer identification service that enables you to search for social media influencers by skills or location, or both.
When you carry out an influencer search, Klear will identify 10 influencers in a number of different categories, e.g. power users, celebrities, casual, and so on). You can use the Klear platform, in a limited way, for free, which is just as well because the entry level for paid subscriptions is $249/month which puts it into the realm of being for professional users only, $249/month being out of the reach of most small businesses for a platform which, in and of itself, will probably not be sufficient to carry out the full Social Marketing function.
Anyone who carries out Content Marketing on Social Media, (or anywhere else for that matter), will know how important it is to identify influencers, people who write about a particular topic and who are looked upon as authorities in that topic. There are tools around that can help with this, possibly the best known being BuzzSumo, but Klear have focused on it and have made a really good job of it too.
The Klear “Influencer Search Engine” boasts over 500 Million user profiles in over 60,000 categories along with 5 years worth of historical data. This is surely enough to meet the needs of even the most sophisticated content marketer. Klear is almost certainly the number one influencer search engine out there.
As if Influencer searches were no enough, Klear includes a very detailed and in-depth Anlytics function for analysing your own social media pages as well as those of your competitors or anyone else you may be interested in.
With this tool you can compare your own page’s performance with that of your competitors, and others, and see metrics such as Engagement, Influence and Reach all calculated for you to use when crafting your next content campaign. As of yet there isn’t a tool to compare several pages on screen, e.g. you vs. your main competitors, but the dat ais all there – you just need to shape it to meet your needs.
Add this to the extensive audience demographic data on offer from across Twitter, Instagram and Facebook which can help you to understand whether yours, or another’s audience fits your target audience requirements and you have a winning combination on your hands. This includes Gender, Influence, Location, Interests Spaces, Domains they share, Hashtags they mention and more.
I believe Klear is well worth you investigating if content Marketing and Social Media Marketing play a part in your overall digital marketing strategy and it is difficult to imagine a business where those elements will not be a part of the strategy, at least to some extent.
The free version of Klear will suffice for many whereas others will need to consider a paid plan. You can set up a trial for free so there’s no excuse not to.