Segment is a single platform that collects, stores, and routes your user data to hundreds of tools with the flick of a switch.
Segment collects your data from a number of sources that you specify including your website, e-commerce store, apps, emails and so on. Once collected, all your data is then automatically forwarded to Segment data warehouse from where it is forwarded to the integrations you have designated, including Analytics, A/B split testing, CRMs etc.
The big benefit is that Segment take care of the messy analytics installation processes for you, enabling you to devote more time using your data rather than tracking it down.
Why Do I Need Segment?
Segment can save engineers months spent installing and maintaining analytics tools and gives marketers the agility to try new tools and test campaigns quickly.