For many of us, Social Media plays an important part in our lives, keeping in touch with friends and associates. Well, now it also plays an important part in your website’s life since Google now considers a strong social media profile to be a powerful ranking signal when deciding where to place your website in the search results pages. Social Media Marketing has come of age and is now playing a vital part in the overall marketing strategy of many savvy businesses.
A word of caution here though, a strong social media profile does not mean simply that you publish a lot of material; frequent Google+, LinkedIn and Facebook posts and regular Tweets are all good but, on their own, nowhere near enough. To build a strong social media profile, and make a difference to your website’s ranking in Google and other search engines, your audience must be engaged with you and truly responsive to what you are and what you do.
This is demonstrated by their interaction with you, with your posts, Tweets and other published content, and the depth of engagement that is taking place with that material. Nowadays, building a profile on Social Media is as much of a challenge as building a brand anywhere, it needs time and lots of effort.
So how can today’s businesses achieve the required level of social engagement? Fortunately there are lots of products and services out these to help and there are our “How To” guides to refer to as well so first of all take a look at our Social Media Strategy Guide and we’ll take it from there.