GTmetrix is a suite of website performance monitoring tools that is designed to help you keep your website running efficiently.

Get a detailed website performance report like this for your website with GTmetrix

GTmetrix is a Canada-based organisation that have developed a very useful suite of website optimisation tools. I like the way the information is presented and that it is not just information for information’s sake – it is actionable, practical advice and help, backed up with accurate information.

The central focus of GTmetrix’s analytics is speed. PageSpeed (A Google metric) page load speed, (not the same thing as Google’s PageSpeed metric) and other factors play a significant part in, not only your site’s performance when serving your website visitors, but also in how prominently your site features in search engine results pages, (SERPs).

It’s true that much of the data that GTmetrix provides at this level is available, for free, from Google Analytics and Search Console but that is missing the point. What GTmetrix adds to that data is the ability to compare your results to the average for other sites around the web – it’s no use knowing that you can run a mile in 4 minutes if everyone else is doing it in 3!

If it is important to your business to keep your website in and around the top positions in the SERPs for the keywords that are relevant to you then, provided your website has the right level of high quality content, keeping on top of other performance issues, like PageSpeed, Bounce Rate, Click Through Rate, etc, is essential. GTmetrix will help you to do that – for free!

Free of charge website performance analysis by GTmetrix

This is one of the best, totally free, suites of website optimisation tools that I have ever come across. I first found out about it when an overseas developer sent me some website statistics about a site he was working on for me, using GTmetrix as a reference tool. I was amazed at the depth and quality of the information given and I asked him how much he had to pay in order to get it – he assured me that he hadn’t paid a penny, he was using the GTmetrix free account.

Yes, they do have paid options as well, if you need them and professional SEO specialists, web development agencies and others may very well need to upgrade to a paid plan but eve if you do the monthly subscriptions are hardly likely to break the bank – GTmetrix offer very reasonable subscription plans, starting at $14.95 for up to 10 URLs (“Bronze” plan). Agencies wishing to use the white-label facility for producing pdf reports for their clients will have to bite the bullet however – that comes in with the “Gold” plan at $149.95/month!