Google Analytics and Beyond
Sooner or later, all website owners have to face up to the fact that they need some kind of website analytics to help them grow their online business.
Understanding what is happening on your website is more important today than it has ever been. Do you know which pages are popular with your visitors and those which simply serve as a fire exit through which your visitors can get out, and off the site, quickly?
Do you know which search terms drive the most traffic to your site, and those which you probably thought were important, but actually aren’t?
Are you aware of the proportion of your website traffic that comes from Desktop PCs compared to mobile devices? Did you get more traffic in January this year than you did in the same month last year?
It’s impossible to answer any of those questions accurately without the use of website analytics. Google provide you with their Google Analytics package for free, and it is a superb tool as far as it goes, but unfortunately it usually doesn’t go far enough.
So how do you get the level of analytical information you need to really understand your website and its audience? We look at a few options that are open to you, below:
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