SEnukeTNG – Search Engine Optimisation Supertool

SEnukeTNG – Search Engine Optimisation Supertool

SEnukeTNG is the latest update to a long-standing Digital Marketing Toolkit that is kept in the secret top drawer of many an online marketer.

Why keep it a secret? Well, some of the things that SEnukeTNG is very good at are frowned upon by Google and those who live their lives according to the teachings of the mighty one.

SE Nuke banner-box

Bottom line, SEnukeTNG does lots of things that you will find to be very useful but what it really specialises in is the automation of procuring and building backlinks from other websites in order to boost your ranking in Google’s search results.

There, I’ve said it. This is a tool for those who take SEO very seriously. It needs to be handled with care or you could do all sorts of damage with it. On the other hand, used properly and, preferably, under the watchful eye of an experienced SEOer, this is the equivalent to that naughty supergun than the Iraq government tried to pass off as nothing more than a big pipe for a chemical factory.

In addition to Link Building there are tools for Local SEO and a unique “CrowdSearcher” module which is, to my mind, a real stroke of genius, so long a Google doesn’t start taking exception to it. What CrowdSearcher does is to simulate thousands of people visiting your website and clicking on links within it. this boosts your CTR, (click through rate) and reduces your Bounce Rate – the rate at which people leave your website without interacting with it. Both of these metrics, CTR & Bounce Rate, are used by Google when ranking your web site and this tool could be a tremendous help in achieving higher rankings.

SEnukeTNG isn’t cheap, but it’s not expensive either if you are in a position to make it pay dividends for you. There’s a “lite” version @ $67/month which has the basics included but most of the real goodies are removed. If you’re serious you really need the Pro version which runs at $147/month and is worth every penny IF you are in a position to use it effectively.

There’s a free 7 day trial of both options so why not take a look – but don’t be tempted to use it on one of your important sites until you fully understand how it all works.

 

SEnukeTNG

Where To Find It
http://www.senuke.com/
Product Type
Link Building & other SEO Tools
Paid/Free
Paid from
Free Trial Available
Yes – 7 days
Price
From $67/month for “Lite” version.

SEnukeTNG Rank #1 in Google, Download Now!

Kerboo – Top End Link Management

Kerboo – Top End Link Management

Previously known as LinkRisk, which was a name that told you quite a lot about what the product did, Kerboo now gives you no clues whatsoever in the name so you will have to dig a little deeper if you want to find out.

Let me save you some time, Kerboo is a suite of link management tools that is right up there with the market leaders when it comes to identifying and dealing with links to your website which are less than desirable. This is how Kerboo see’s its role in an agency context:

Agencies Kerboo (1)

All of this Link Management stuff is really about making Google happy and not trying to game the PageRanking system with links from sites that are not worth the cyberspace that they occupy. Kerboo helps you to evaluate the links to your site and, if they are likely to be a problem, it helps you to deal with them, mainly by submitting them to Google’s “Disavow” process. Good luck with that.

Of course, if you really want to make Google happy you will avoid acquiring dodgy links in the first place but, let’s face it, it’s an imperfect world and a product like Kerboo is probably a necessary investment for any website that’s been around for a while.

Now, I’ve done a fair bit of backlink manipulation in my time, going back to the days before anyone ever dreamt that it would be considered bad and wrong. Those were the days of “pile them high and sell them cheap” and, for a while, it worked – sites with lots of links, even crappy, spammy one, climbed up the rankings. The work could be outsourced to freelancers in far off lands and you never had to look your future website assassin in the eye. We now know that cheating the system like that was never going to be acceptable in the longer term – hence the need for backlink management services like Kerboo.

None of that means that links to your website are no longer important – they definitely are – but they have to be from sources that are relevant to your own website content and have clean link profiles themselves. Kerboo has a role to play here as its various modules help you to identify sites with top quality content that could be worth tracking down and forming a relationship with.

Kerboo is sold on a subscription basis, with a number of useful modules included, take your choice from Backlink Analysis, Site Hunting (which lets you delve deep into the workings of sites that might be of interest to you), Prospect Gathering, Link monitoring and several others. I didn’t feel that the website explained some of these options in sufficient detail and I am still unsure as to what some of them are really for.

At some point soon we will try to negotiate a trial period for review purposes and our Kerboo Review will be published on this site.

I am pretty sure that most people who use this service will be doing so on agency or consultancy basis – most small to medium sized organisations would be well-advised to leave it to people who know what they are doing. Acquiring good quality backlinks, and dealing effectively with bad quality backlinks, is a time consuming and thankless task, even with a supertool like Kerboo to help you. Larger organisations will probably want to take this in-house or assign it to an agency who can give them ongoing specialist support. Kerboo also offers a “done for you” service if required.

Larger companies will not be deterred by the price but I suspect that many smaller ones will. Your entry level for Kerboo is going to be £149/month and the next step up is a steep one, £499 for the “Plus” Plan which is targeted at “medium” agencies, whatever they are. On the other hand, if you think you have a problem with your backlink profile then this is small potatoes compared to the business you could be losing as a result. If, however, you really are in that position I’d definitely get someone in to sort it out or else it could all turn into a money drain.

 

 

Kerboo

Where To Find It
https://kerboo.com/
Product Type
Backlink management tools
Paid/Free
Paid, Various Options
Free Trial Available
No
Price
From £149/month.

MOZ Pro – SEO & Rank Tracking Tools

MOZ Pro – SEO & Rank Tracking Tools

Great rank tracking tools are just one of the features offered by MOZ Pro which is one of the most popular and powerful SEO suites out there.

When searching for rank tracking tools you are certain to come across a number of “usual suspects”, one of which will almost certainly be MOZ and their MOZpro product.

MOZ have become well known as the compilers of the Domain Authority metric which has assumed an important role in many SEO operator’s toolkit – largely due to the demise of Google’s own “PageRank.” metric which is no longer publicly updated.  Although Domain Authority isn’t an exact replacement for PageRank it’s the best we have right now and many people find it to be very useful in evaluating a site’s strength, relative to its competition.

Enough of that, back to rank tracking. The MOZ rank tracking tools capability is included in its “MOZ Pro” suite of SEO tools and, frankly, if rank tracking is all you want then its probably overkill and likely to be a bit pricey as well. If, however, you are tracking keywords as part of a campaign with a wider scope then MOZ pro is likely to be right up your street.

Moz Pro Features - Keyword Rank Tracking Tools

Most people looking for SEO tools will do what I did several years ago – look at everything they can find before making a decision to buy just one that does it all. I did in fact subscribe to MOZ for a while but was eventually tempted away by SEMrush which offers a bit more bang for your buck, in my opinion.

As a supplier of rank tracking tools, MOZ is totally reliable and gives good results with versatile reporting. Couple it up with all the other tools MOZ offer in their subscription and you won’t be unhappy. It’s a quality tool from a quality producer with an enviable pedigree.

The other very positive and useful thing that MOZ have going for them is their user community and their own full-strength support setup. The founder and industry guru Rand Fishkin started the company in 2004 from  a base in Seattle and has become something of an industry thought leader. It’s well worth visiting their site and having a look around, there’s some really useful free stuff on there.

My only word of caution is that, if rank tracking is all you need then you can do it pretty much just as well, for less financial outlay. Speaking of which, you can get on board with the entry level “Standard” plan which lets you track up to 300 keywords across 5 campaigns for $99/month – reduced to $79 if you pay annually.

There is a free trial which is for a respectable length of time, 30 days, which should be enough to let you fully evaluate everything that’s included. Highly recommended if you are OK with the cost but give SEMrush and Raven Tools a look as well, both offer free trials. Find our full list of rank tracking tools on this link.

MOZ

Where To Find It
https://moz.com/products/pro
Product Type
Rank Tracking & other SEO Tools
Paid/Free
Paid, Various Options
Free Trial Available
Yes, 30 days
Price
From $79/month if you pay annually.

Ahrefs – SEO Backlink Checking Tool

 

Ahrefs – Is This The Industry Standard For Backlink Management?

Many people think it is. In fact, SEO people normally fall into one of two camps when it comes to backlink management services – Majestic or Ahrefs. I’ve used them both and they each have things that I like and others which I don’t like quite as much but overall, it has to be said, these are both stellar products and whichever you choose I’m sure you won’t be disappointed.

Anyone who knows me and the way that I operate when taking on a new client knows that my mantra is “you are only as good as your competitors allow you to be” and this is particularly true when it comes to managing and building backlinks for your website.

We all know now that it is not the quantity of backlinks which affect a site’s ranking on Google and other search engines but the quality of those links. If your competitors have links from higher ranked websites than those that you have then they will probably outrank you in Search Engine Results Pages, (SERPs), all other ranking factors being equal.

This is one area where Ahrefs scores points in my estimation – they include this very handy backlink comparison tool which quickly dissects the competition’s backlink profile and lets you see where you need to improve yours. In the example below, you can see that Searchenginewatch have 44 links from .gov sites and 978 from .edu sites. this kind of site tends to be very choosy about who they link to and they are valuable links to get so if you have a competitor with high scores in those places then you have your work cut out for you. This feature alone justifies the cost of the package but we’ll come to that later.

Ahrefs backlink domain comparison tool

 

 

 

 

 

Ahrefs – Backlink Analysis & Management Tools

Where To Find It
http://link.leadpages.net
Product Type
Link Analysis
Paid/Free
Paid, Various Options
Free Trial Available
Yes
Price
From $82/month if you pay annually, $99/month if you pay as you go.

Backlink Management – SEMrush Adds Another String To Its Bow

Everyone who knows me is aware of my declared love for SEMrush. It’s the first tool I reach for when I need to research a market, check out a client’s website and its competitors. It’s also great at tracking keyword rankings. A valuable tool for any Digital Marketing Strategy specialist.

Imagine how happy I was then when SEMrush began to expand the scope of its already useful package to include several new toys, a Social Media monitoring tool, an SEO improvements suggestions tool, Brand Monitoring and, a real breakthrough, a Backlink Audit and management module.

SEMrush doesn’t, (yet) charge any extra for these additional tools so you’d be a fool not to at least take a look at them.

Now, as a dyed in the wool Majestic enthusiast my standards for backlink analysis are high and I’m afraid to say that if that is where your aspirations are then the SEMrush tool is not likely to set your world on fire. The point is, however, in many cases you just don’t need the super in-depth link analysis that Majestic gives you. For most of my clients, a quick report produced by SEMrush is all I need. These are clients who don’t seem to have any legacy problems with dodgy backlinks and all we are really doing is monitoring them to make sure that no new suspect links appear.

At this stage I should say that there is absolutely no substitute for setting up and regularly checking your Google Search Console because that is the only official channel through which Google will notify you if there is a problem and that have applied one of their “manual actions” for spam activity – which goes much further than just punishing dodgy backlinks, by the way.

Anyway, back to the SEMrush Backlink monitoring tool and why I like it so much. The real reason is that is is relatively quick and easy to use and it can be set to update itself a regular intervals. They haven’t really tackled the need to produce reports from the data and the export facility is still a bit crude. Nonetheless it is a useful tool but there is one aspect to it which makes it especially valuable to me when I’m managing client accounts – the “Toxicity” metric.

SEMrush have included a calculation which takes various factors into account when assessing the ranking value of a link. Just obtaining a backlink in itself does not give your website any SEO benefit, the link needs to be from a high quality donor site with content that is relevant to your own. The Toxic score in SEMrush is an attempt to highlight those backlinks which should be added to your Google Disavow file which can be submitted via your Google Search console in order to minimise or remove the threat of penalties from such low quality links.

All in all this is a useful and very welcome addition to the SEMrush arsenal of SEO tools and I look forward to seeing it develop over the coming months during which time I will revisit this report and keep it up-to-date.

You can try SEMrush for free using the following neat little tool.

Majestic Backlink Analysis & Management

Majestic Backlink Analysis & Management

Arguably, there are two major players in the Backlink Management space – Majestic and Ahrefs.

You will find the Internet littered with fans of one or the other, sometimes both! To most people there seems to be very little to choose between the two but Majestic, with their Majestic Backlink Management tools are undoubtedly a major player in this field and it is their product that we are looking at here.

With Majestic, backlink management becomes a much easier task than it would be if you were relying on other services that do not have such an extensive link database. They claim,quite openly on their website, to have the largest backlink database in the world and I have no grounds or evidence for arguing with that. In every test I’ve ever done, Majestic have found more links for any given site than any other platform, by a long way!

Majestic Backlink Management

Majestic Backlink Management Tools

Apart from the comprehensive nature of their database, the other reason why you may want to cosider taking out a subscription with Majestic is the range of Majestic backlink management tools and reports that they offer. They really do make in-depth backlink management a lot easier than it otherwise is. Some of the tools offered include:

Majestic Site Explorer

This enables you to analyse a domain or url in great detail.

Majestic Compare Tool

This site comparator tool Lets you compare headline statistics for up to five domains. Ideal for competitive analysis.

Majestic URL Submitter

If you come across a URL that is not in Majestic’s backlink database then this tool enables you to submit it for inclusion by their crawlers.

Pricing

Majestic backlink management is a paid-for tool that offers great value for money – if you need it, and not everyone does. If all you want to do is make sure that you are not being badly treated by Google as a result of some link-building activity in the past, or maybe you are being linked to by unwelcome site owners that you have little or no knowledge of, the best way to check that is to use your Google Search console and check for “manual actions.” If Google are at all concerned they will tell you so.

The good news is that Majestic do allow you to use some of their tools, on a site that you own, for free. Anything more will require a “Lite” plan or higher.

Here’s where I get a bit cross with Majestic. If you pay monthly the cost of the Lite plan is £64.99 but if you can stump up for 3 months in advance it goes down to £39.99 per month. This is punitive and Majestic don’t look good by taking that kind of heavy handed apporach to small businesses who need to use their budgets wisely.

So, in view of that, I’d have to say Majestic is a great product that appears to be produced by a company run by accountants – bye-bye innovation and creativity, hello balance sheet and, as far as SMEs are concerned, there’s better value for money out there. If, on the other hand you can afford their unreasonable terms then do it, I’m not saying it isn’t worth what they charge I just disagree with people punishing small and start up businesses with tight budgets who need to pay monthly.

Majestic

Where To Find It
https://majestic.com/
Product Type
Backlink Management
Paid/Free
Paid, Various Options
Free Trial Available
Yes – limited option free account
Price
From £39.99/month if you pay quarterly.