Content Marketing has taken on a new level of importance in many people’s digital marketing strategy.
Since Google started to make it clear that websites that do not offer visitors great content will not be featured prominently in search results, it has become necessary to change attitudes and practices regarding website building, maintenence and the amount and type of content that the site contains.
Website owners need all the help they can get when it comes to writing, sourcing and publishing content that will impress their visitors and the search engines alike. Not only that, before the visitors can come and see your lovely content they have to become aware that it’s there, which opens up a whole new world of problems.
Content Marketing can fix all of that, if it’s done properly, but it is a wide and varied subject that covers many marketing disciplines and channels. There are, fortunately, many tools and services that can open up the doors to successful content marketing and greater visibility for your website and its content.
Here’s our guide to what’s available for you to use within your Content Marketing plan and how it can help you to become visible, and stay visible, in your chosen online marketplace.
If Content Marketing plays a part, no matter how small, in your digital Marketing Strategy then we would suggest that you start to make a shortlist of products that may be able to help you. Many of the Content Marketing products and services mentioned in our listings offer free trials so there’s no excuse for not giving some of them a try to see how, and if, they could help.
Don’t be tempted to just cut and paste content from other websites – search engines like Google will spot this in seconds and may well penalise you for it. Also, be aware that it is no longer enough to just put up some text and hope for the best, no matter how good it is it isn’t going to be enough – you need videos, images, lists, quizzes and lots more besides if you are to keep today’s website visitors engaged.
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