When Facebook first made Instant Articles available they were only really accessible to larger organisations with the resources to take advantage of them. It was, for example a prerequisite of joining the scheme that you had at least 50 articles already finished before you would be approved. That limit has now been reduced to a much more sensible, and fair, 5, but the other barriers to entry, mainly the sheer complexity of setting up and using the Facebook Instant Articles system, remain.

Which is a massive shame because these fast-loading articles are a perfect vehicle for content marketers, many of whom are looking for ways to take advantage of Facebook Instant Articles within the confines of the resources they have.