GetResponse is an email marketing and automation system which is available on a monthly subscription basis. If email marketing figures somewhere in your digital marketing strategy – and it probably should – then you are going to need a way of sending emails in bulk to your customers and/or prospects. If that’s as far as it goes then there are plenty of solutions out there for not much money – there’s even quite a few for no money at all!

If, however, you need your email marketing to be a bit more sophisticated, with automated sending of emails according to customer behaviour, automated sequences of mail and special landing pages to increase conversions all being necessary then you are going to have to think about packages that offer more functionality.

Don’t worry, there’s no shortage of them, ranging from low-cost entry level systems like MailChimp and Aweber through to higher-end solutions like Infusionsoft, Marketo and the like.

GetResponse is well worth looking at because it offers many of the facilities to be found in higher end systems but at a considerably lower cost. Here’s an overview of what’s available when you subscribe to GetResponse:

There’s everything you need to build and maintain your mailing lists, design attractive landing pages, write impressive emails with lots of interactive content and a back end that will provide you with all the analytical information about your mailing campaigns that you are ever likely to need. With email marketing becoming more and more important as an integral part of many digital marketing strategy activities it’s essential to get the right one for the job and for many people, GetResponse could be the one.

You an find out, for free, because GetResponse offer a free trial account for 30 days which should give you long enough to try it out in depth after which the entry level account is $15/month for up to 1000 contacts.