Using PPC To Get More Leads & More Website Traffic
These days there’s no such thing as free website traffic.
PPC and other paid search advertising campaigns can transform your business but if you get it wrong, sometimes only slightly wrong, and you could lose a lot of money. Do PPC right, do it with the Digital Marketing Directory.
Yes, you could restrict yourself to trying to get a first page position naturally, for free, for all of the keywords that are relevant to your business, but its a long-winded and often unpredictable process known as SEO, (Search Engine Optimisation) and it’s not for the faint-hearted.
On the other hand, PPC, (Pay Per Click), on Google AdWords, Bing, and elsewhere is a short process – you place the ads and within minutes people start clicking on them. Before long you have a steady flow of interested visitors coming to your website which you can convert into customers.
Find More In These Categories
Pay Per Click Advertising
Need leads fast? PPC could well be the answer. Here are the tools that can help.
PPC Podcasts – listen for free
PPC Books, Guides & Training
Bing Ads are often overlooked in favour of their Google counterparts yet they offer a lower cost but effective alternative sourtce of leads for your business.
Download this free guide.
Top Online Lead Sources
All businesses need leads.
Whatever you call them, leads, enquiries, requests for an estimate or quote or people visiting your physical shop or business premises, it doesn’t matter. They are all the same thing really. People who, at the beginning of the process, are interested in the product or service you provide.
Here is our list of effective ways to acquire good quality online leads for your business.
Leads From Social Media
People say things on Social Media websites, sometimes those things may concern you or your brand. Whether good or bad, you need to be aware of what’s being said and take any necessary action.
Find out how you can listen to the “Buzz,” how best to respond to it and how you can use it to your advantage for lead generation.
Leads From Pay Per Click Ads
Pay Per Click, (PPC) and other forms of paid online advertising are an essential part of many business’ digital marketing stategy.
A PPC campaign on Google, or elsewhere, can deliver interested, targeted, ready-to-buy traffic to your website (or preferably to a special high-converting landing page), within minutes of pressing “Go”.
But PPC is not without its risks – if you get it wrong it can end up costing a fortune and delivering little. Don’t make that mistake, our PPC Marketing workshop will show you how.
Leads From Local Listings & Maps
If you trade mainly in your own local area then you will need to be prominent in Google’s Map listings and other localised searches.
This is a major source of new leads and it is completely free – don’t miss out!
Leads From Press Releases
Many small businesses make the mistake of thinking that Press Releases are only suitable for larger businesses but that is not the case. A well-timed press release can focus the attention of both local and national media as well as countless bloggers and special interest websites.
Press releases are a cost-effective way to get your business in front of a large number of people in a short space of time – just think of something you want to tell the world and issue that press release.
Take a look at our Press Release resources here.
Leads From Email Marketing
Email marketing is without doubt one of the most effective ways of marketing your products and services. The conversion rates are better than almost any other marketing channel and your mailshots can be very targeted.
Email marketing is the most well-established and widely-used form of online marketing and is used by countless thousands of businesses of all sizes and types, all over the world.
There’s a reason for that – it works!
Like many marketing tools however, email marketing can be a problem if not used correctly. Disgruntled customers won’t buy again and inappropriate use of email can upset the applecart very quickly.
We know a thing or two about email marketing – use our email marketing resources, workshops and guides to get your email campaigns right – first time.
Leads From Content Marketing
When you, or someone else, writes about your company or the products or services it supplies, an opportunity is created to generate traffic to your website which may result in a new lead being generated.
This aspect of your lead generation strategy needs careful attention to make sure that you are making the most of these opportunities.
Content Marketing is a vast and complex subject but it is a powerful and sustainable way of generating leads – visit our Content Marketing Workshop to find out more.
Leads From Search Engines & SEO
Being seen in the list of results that is shown when someone carries out search engines like Google, Bing, Yahoo etc is an important way to get visitors to your website – some of whom will make an enquiry or even a purchase!
Unfortunately, you cannot take it for granted that search engines will show your website as a matter of course – all the boxes have to be ticked before that happens – and that can be trick and time consuming.
Leads From Video Marketing & YouTube
Now that videos can appear in the Google search results pages, (SERPS) it is worth making sure that your business is getting its share of this valuable new exposure. Having a YouTube channel is now almost as important as having a website so don’t delay, get up to speed with YouTube and video marketing now.
Building a LeadGen Funnel
Most businesses operate some kind of Sales or Marketing Funnel. They might not call it a funnel, but that’s what it is!
You attract leads and enquiries at the top of the funnel and nurture them as they pass through the various levels until they emerge as a fully paid up customer, or drop off without being converted.
Once you know how it works you will recognise the funnels that other businesses operate, including your competitors!
Funnel Building Resources
There are many funnel building platforms out there thast are designed to help you to build an automated funnel for your business. See our funnel building category here.
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