Optimonk – changing the face of retargeting

Optimonk is described by its makers as a tool for onsite retargeting which can help to significantly improve conversions rates for your website traffic.

Classic retargeting waits for someone to visit your website and, when they do, adds a cookie or a “pixel” to their browser so that they can be identified when visiting other sites and targeted with reminder ads and so on.

Powerful stuff but in order for it to work the “customer” has to leave your website and go to another one where retargeting of ads is supported – by no means all of them. If the targeted visitor does not visit another site where you can retarget them with a suitable message then they are lost.

Optimonk operates rather differently – it allows you to retarget the visitor with a message before they leave your website! How powerful is that?

As you can see from the diagram, Optimonk detects the “intent” of the visitor and if it thinks they are about to leave your site they are targeted with an appropriate message in order to encourage them to stay and engage with you. Optimonk claims that up to 25% of all visitors will respond to this and result in seriously increased conversion ratios.

As yet, we have not run a definitive split test in order to see just how many people do respond to the retargeting message but I’d encourage you to give it a try for two main reasons:

• Even a small improvement to conversion rates can put money in your pocket
• This is not a complex, fiddly, process where you need to phone the developer in order to get it set up and running – just one small snippet of code to be placed on the page, Optimonk supports most major platforms including WordPress, Drupal, Magento & Joomla.

Plus, there’s a third reason – this product is reasonably priced and they give you 14 days full access trial for free so you can do your testing on them!

Optimonk costs $29/month for one site and up to 5,000 visitors. Larger plans are available if you have more visitors than that, or if you have multiple sites.