Agency Analytics is an all-in-one reporting platform specifically designed for Agencies.

That doesn’t mean it wouldn’t be useful for an in-house marketing team but many of its features are geared up for the kind of use that a small agency would have for it. The platform comprises of SEO, PPC, Social Media and Analytics elements and makes presentation to clients both easier and quicker.

What’s Included?

As you can see from the above, AgencyAnalytics is pretty comprehensive in terms of the tools provided although, at first glance, they do not seem to be as in-depth as some purpose built tools, e.g. the Social Audit Tool does not appear to offer competitor analysis.

The Backlink module does take its data from Majestic though, (a monthly subscription to Majestic would cost you at least £24.99 if you pay quarterly so the Agency Analytics plan rates are quite reasonable), and they are right up there with the leaders in Backlink indexing and analysis.

I was also impressed with the ability to create white-labeled client dashboards and reports.

Overall, pending the full review which we have scheduled, I would say that AgencyAnalytics is well worth a look. There’s a free 14 day trial which, although a bit stingy in terms of time, (most reporting is done monthly so it would be nice to be able to compare the test with other reports across a full month).

Analytics play a major part in most businesses Digital Marketing Strategy and AgencyAnalytics have really tried to fulfill the needs of most small businesses with their product.