WEBSITE AUDITING TOOLS

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Websites have a habit of growing and/or changing organically. Rarely are they planned to the very last detail before being built and then never touched again. You could compare a website to a house in that respect. It starts off as a three bedroom semi and then acquires add-ons and new bits that, over time, change its appearance and function quite considerably.

The problem with all of that is that, while the site might still work OK and look just as good, if not better, than it ever did, there could be underlying problems that are slowly eating away at the sites effectiveness and, more importantly, its visibility in Search Engine Results Pages (SERPs).

Broken links, untagged images, incorrect redirects and duplicate content issues are just a handful of possible problems a website might acquire over its lifetime which, if not fixed, can cause the site to drop in the rankings or, worst case scenario, stop working altogether.

Happily, there are many tools and services out there to help you avoid all of that – here’s our roundup of Website Auditing Tools.

Is a Nofollow Link of any SEO Value? Here are a Few Facts

In this post Brian Dean, founder of Backlinko, breaks down EVERYTHING you need to know about NoFollow links. Dofollow links help your search engine rankings. Nofollow links don’t.This is a bit of a sweeping statement but many people believe it to be, broadly, true....

A/B Rankings – Intelligent SEO Tools

A/B Rankings is a suite of Search Engine Optimisation tools, with emphasis on the target site's content and how well its pages are optimised for those keywords and phrases that are important to it. Deep Dive Your SEO Topic Research With A/B Rankings you can analyze...

Surfer SEO Content Analysis

Surfer SEO - there’s a better way to do on-page SEO Manual analysis of your organic competition take too much time. We know that, because we’ve been doing SEO for the past thirteen years. Surfer SEO is a platform that will analyse any URL and carry out a comprehensive...

Alli AI – SEO with Artifical Intelligence

Alli AI - Use AI to Optimise Your WebsiteAlli AI claims to be the first Search Engine Optimisation platform to make use of AI - but is it?Yes, we think it probably is, although we are expecting someone to challenge that claim at any moment. In the meantime, however,...

WooRank – SEO Tools & Reporting Platform

What is WooRank and what can it do for you?WooRank describes itself as "a super fast, super easy-to-use SEO audit and digital marketing tool" - and it is. Trouble is, it's one of many such tools and, as such, the decision as to which one to use is, for many marketers,...

Nibbler Website Audit Tool

There is no shortage of website auditing tools out there. Clever little algorithms that crawl the pages of your site and tell you what is wrong. Nibbler is different, not very different but it does have a few nice and unique features that you might want to take a look...

Whoisology – Website Ownership and Other Whois Data

Whoisology provide a range of services based on the supply of WHOIS data - the details of who owns , hosts and administers any registered website address (URL). This is a mini Whoisology review - the full review will be published soon. When registering a domain name,...

rankingCoach – SEO Coaching Platform

Here's a novel idea - rankingCoach - an automated online coaching system that leads you through the various tasks required to put you up at the top of the Google SERPs - Search Engine Results Pages. Yes, they do write the name rankingCoach with a lower case "r"...

Yoast – SEO for WordPress

There can be few WordPress developers out there who have not heard of Yoast. It is one of the most useful plugins for a WordPress site that I have ever found and, just to make it even more attractive, it is free of charge, at least at the entry level. What does Yoast...

Searchmetrics – SEO Tools, Reporting and Analytics

Searchmetrics is a market leader in the provision of top-end SEO tools and resources for digital marketing research and reporting. Searchmetrics data is often used as a reference point or a benchmark for digital marketing research and reports and there is a high level...

GTmetrix – Website Performance Monitoring

GTmetrix is a suite of website performance monitoring tools that is designed to help you keep your website running efficiently. Get a detailed website performance report like this for your website with GTmetrix GTmetrix is a Canada-based organisation that have...

SEOSiteCheckup – Site Audit Tool

SEOSiteCheckup is a comprehensive website audit tool with a particularly good reporting interface that not only gives you the data about the target site but also explains what it all means in terms that the average business owner will be able to understand.  

SheerSEO – All In One SEO Tools Platform at a Reasonable Price

SheerSEO is an all-in-one SEO tools platform that gives webmasters and marketers a wide range of SEO tools for a very reasonable monthly fee. SheerSEO does have most of the "normal" facilities to be found in this kind of subscription service, with the exception of an...

Screaming Frog – SEO Spider & Site Audit Tool

Screaming Frog is best known for its SEO Spider tool which is a is a website crawler that allows you to crawl websites and find SEO problems to be fixed. What many people do not realise is that Screaming Frog is actually published by a full-blown marketing agency...

XOVI – SEO Tools For The Discerning Marketer

XOVI is a bit of a find actually. They are a German Saas, (software as a service) company, based in Cologne, who produce one of the most grown-up, joined-up and powered-up suite of SEO tools I've yet seen that does not have a lairy price tag attached. XOVI provide...

Serpstat – SEO & PPC Tools

Serpstat is a well-thought-out and pleasant to use SEO platform containing tools for Keyword Research, competitor analysis, Rank Tracking and a lot more. If you are looking for a set of analytics and research tools to help you to monitor and plan your digital...

Inspyder – SEO Tools

Canadian software company Inspyder sell their suite of SEO tools in bundles for a one-off payment - no monthly fees to worry about. For many, this will be the ideal solution as you can choose the modules you need to help you with your digital marketing strategy and...

SEOprofiler – Full-featured SEO Tools & Services

SEOprofiler is a suite of SEO and PPC optimisation tools designed for the smaller organisation and representing very good value for money, especially at the entry level price point. All the usual suspects are there, Keyword Rank Tracking, Site Audit, Website...

DeepCrawl – Website Crawler

Actually, according to DeepCrawl, it is "the worlds most comprehensive website crawler" So what, exactly, is a website crawler?   DeepCrawl Where To Find It https://www.deepcrawl.com/ Product Type Website Crawling and auditing tool Paid/Free Paid, Various Options...

SEnukeTNG – Search Engine Optimisation Supertool

SEnukeTNG is the latest update to a long-standing Digital Marketing Toolkit that is kept in the secret top drawer of many an online marketer. Why keep it a secret? Well, some of the things that SEnukeTNG is very good at are frowned upon by Google and those who live...

Rankwatch – Rank Tracking

Rankwatch rank tracking tool is produced by Rankwatch, an SEO tool provider along the lines of Raven, SEMrush, MOZ and many others. The Rankwatch platform is a comprehensive one which includes, as well as keyword rank tracking, Competitor Analysis, Site Auditing,...

MOZ Pro – SEO & Rank Tracking Tools

Great rank tracking tools are just one of the features offered by MOZ Pro which is one of the most popular and powerful SEO suites out there. When searching for rank tracking tools you are certain to come across a number of "usual suspects", one of which will almost...

Cyfe – SEO, PPC & Social Media Analytics Dashboard Creator

Cyfe is an easy-to-use dashboard creator that can pull data in from multiple sources and display it in a format that suits the needs of the user. If you need to keep an eye on your digital marketing strategy without suffering from information overload, Cyfe could be...

Raven Tools SEO – Versatile Digital Marketing Resources

Raven SEO Tools - Versatile Digital Marketing Resources This is not the first time I've reviewed Raven Tools. Last time I did so it was during a prolonged trial that I was carrying out of several services which were competing for budgets of the serious SEO operator....

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SpyFu – PPC & SEO Competitor Analysis

SpyFu is one of the leading competitor research tools on the market and it is very well respected in the industry. I first became aware of SpyFu several years ago when working in a largely ppc environment and it has been something I have gone back to from time to time...

Majestic Backlink Analysis & Management

Arguably, there are two major players in the Backlink Management space - Majestic and Ahrefs. You will find the Internet littered with fans of one or the other, sometimes both! To most people there seems to be very little to choose between the two but Majestic, with...

SEO Spyglass – Backlink Analysis

SEO Spyglass is a backlink analysis tool of considerable note - if you have read, or been told, that backlinks to your website are no longer important, think again. They are! SEO Spyglass is part of a suite of tools published by Link-Assistant.com. It is available in...

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